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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Measuring is all about return-on-investment (ROI). Ric Dragon, an expert in online marketing, in his classic book.

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Brian Garrett, Crosscut Ventures, On Mental Health And Investing In Founders

socalTECH

This week, Los Angeles-based Crosscut Ventures announced a brand new effort to provide health and wellness to the founders of companies it invests in, helping those founders with well being, mental health, stress management, coaching, and leadership development. That's the framework we've build with Evolution.

Invest 113
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MaC Venture Capital Launches $103M Seed Fund

socalTECH

Los Angeles- and Palo Alto-based MaC Venture Capital has launched a new, $103M seed stage investment fund today, saying it plans to invest in technology startups across the fintech, e-commerce and marketplaces, interactive media, connectivity, enterprise SaaS, space and aerospace, logistics, and other sectors.

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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

When I meet other VCs I’m constantly asking how they decide which investments to make, when to pass, when to do follow-on rounds, when to sell a company vs. when to go long, etc. Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. For example: 1. Triangulate.

Startup 407
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6 Tactics To Propel Innovation Before The Next Crisis

Startup Professionals Musings

Sponsor experiments and measure like new investments. Experiments on future ideas should be measured like investments, and judged on longer-term potential, allowed to iterate, and focused on learning and adapting quickly. Invest more energy in the “horse you can control.”

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Marketing 127
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6 Tips To Avoid Being Blindsided By A New Competitor

Startup Professionals Musings

Sponsor experiments and measure like new investments. Experiments on future ideas should be measured like investments, and judged on longer-term potential, allowed to iterate, and focused on learning and adapting quickly. Invest more energy in the “horse you can control.”

Tips 160