Both Sides of the Table

AUGUST 30, 2014

Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. On marketing I talk about “ Arming & Aiming ” 4. For example: 1. Triangulate.

Startup 407

Startup Framework CTO Coach Sales 407

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. I broke down the types of CC companies into 5 main buckets today to give a framework to think about your startup if you’re entering this space: 1.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

TechCrunch LA

JUNE 9, 2021

The startup’s “Mythical Economic Engine” is being designed to help budding game builders create NFT-based marketplaces that won’t get them in any regulatory trouble, marrying compliance across geographies and tools that help creators comply with anti-money laundering laws and know-your-customer frameworks.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

JULY 14, 2023

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Startups that target profitable and growing markets with high returns should realize that these will draw many new entrants. Way back in 1979, Michael E. Threat of new competitors entry. Either way you lose.

Competition 88

Competition Startup Framework Pricing 88

socalTECH

MARCH 12, 2019

According to AONdevices, it plans to build specialized deep learning chips for voice and audio processing and expand the framework to other applications in adjacent markets. The startup says it has already implemented its technology using field programmable gate arrays (FPGAs), and is now moving that to a SoC. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Framework Incubator Networking 113

Startup Professionals Musings

OCTOBER 24, 2020

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Startups that target profitable and growing markets with high returns should realize that these will draw many new entrants. Way back in 1979, Michael E. Threat of new competitors entry. Either way you lose.

Competition 151

Competition Startup Framework Pricing 151

Startup Professionals Musings

AUGUST 13, 2023

Govindarajan recommends a simple and practical “three box” framework for allocating time, energy, and behaviors in the proper balance to foster continuous innovation. The best leaders spend more time on their own processes, skills, and hard decisions on what to keep and what to divest.

Framework 96

Framework Ideas Competition IBM 96

SoCal Tech Calendar

FEBRUARY 9, 2009

Wednesday, February 11, 2009 -- Maximizing Value Through Strategic Product Marketing. s capital efficiency, market traction and valuation. For many ventures, product management is the most powerful, value-creating and least understood discipline. See [link] (more).

Product 100

Product Marketing Framework Resource 100

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

JANUARY 29, 2020

We want to change the culture and framework of the I'm killing it culture of early stage entrepreneurship, where you're expected to hold everything inside, even if you're struggling, and where you don't feel like you have an outlet for the feelings you are experience as you build your business.

Invest 113

Invest Framework Coach Startup 113

Startup Professionals Musings

MAY 23, 2021

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. His framework seems to be picking up some traction, and is already in use informally by several entrepreneurship platforms, universities, and even high school programs. But none have any lock on success.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

MAY 11, 2022

Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef. Artfully applies tools, and strategies for change (master chef metaphor). New entrepreneurs are really amateur chefs learning to cook a new business.

Coach 114

Coach Framework Entrepreneur Tool 114

Startup Professionals Musings

SEPTEMBER 16, 2023

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Just make sure you can fill in all the details.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Social Media 143

Social Media Startup Framework Course 143

socalTECH

MARCH 18, 2013

The company said its software is based on the open source Bootstrap framework which was developed by Twitter. The company said it hopes to create a tool for the web development market as Adobe's Creative Suite is for visual design. READ MORE>>.

Web 164

Web Software Framework Web Development 164

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Custom Customer Pricing 226

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Customer 393

Startup Professionals Musings

MARCH 20, 2022

Many businesses slowly slide into a treadmill stage, where they become over-systematized, or on toward the big rut where creativity disappears (“the way we have always done thing”), on into the death rattle, where the market moves faster than the company. As a startup, you need to walk before you can run.

Startup 140

Startup Framework Slides Resource 140

SoCal Tech Calendar

JANUARY 23, 2013

encourages engineers, designers, product managers, marketers and entrepreneurs to come together and work on building a new project, product or service involving WebRTC in an intense 12 hour hack session. AnyMeeting WebRTC Hackathon,?

Framework 100

Framework Web Design Networking 100

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. It is not a beach novel to be sure. It is often LESS performant.

Startup 376

Startup Framework Marketing Custom 376

Startup Professionals Musings

NOVEMBER 28, 2020

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Just make sure you can fill in all the details.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Here are the key elements of the strengths framework they have developed, with my own insights and experience added for your consideration: Money: the capital you have, or can easily raise.

Help 130

Help Mentor Paramount Technical Review 130

socalTECH

NOVEMBER 8, 2012

Samantha Lurey: Our first product shipped in May, and we now have five towns in the market. We're launching five more over the next couple of months, as our team builds out the technology framework. They're developing the content, loading it into the framework, and getting it into the marketplace.

Guide 232

Guide Framework Mobile Startup 232

SoCal Tech Calendar

APRIL 26, 2011

Monday, May 2, 2011 -- Gartner BI Summit provides the insights, frameworks and best practices to implement BI, analytics and performance management initiatives that drive better decision-making and business performance across the organization. See [link] (more)

Framework 113

Framework Organization Custom Customer 113

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

AUGUST 8, 2022

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Markets and needs change so quickly these days that the view we had last week can be out of date today. Make sure people take time to look for new opportunities.

Ideas 111

Ideas Framework Summary Organization 111

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. It’s important to separate optimism and dreams from market realities. What do I need to know before I commit to deliverables? Make sure they match before you commit. How do I measure success?

Startup 155

Startup Metrics Resource Technical Review 155

Startup Professionals Musings

AUGUST 21, 2023

Contingency plans make sense in every case where you don’t have all the decision information you need, or there are factors involved that you can’t control, such as regulations, economic conditions, or market trends. They should never be used as a shortcut for not doing proper analysis.

Framework 86

Framework Entrepreneur Startup Examples 86

Startup Professionals Musings

AUGUST 17, 2019

Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef. Artfully applies tools, and strategies for change (master chef metaphor). New entrepreneurs are really amateur chefs learning to cook a new business.

Coach 96

Coach Framework Entrepreneur Tool 96

Startup Professionals Musings

MAY 24, 2013

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Startups that target profitable and growing markets with high returns should realize that these will draw many new entrants. competition entrepreneur startup Michael Porter five forces framework business'

Startup 80

Startup Framework Competition Pricing 80

SoCal CTO

DECEMBER 10, 2012

They need to be able to know the key Questions Developers May Have Forgot to Ask a Startup Founder , figure out where/when/how to bring on development talent ( Hiring Developers Before Product/Market Fit? , I was very worried for several startup in the room.

Technical Advisors 332

Technical Advisors CTO Coach Technical Review CTO Hire 332

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224