Power Digital Marketing Picks Up Funding Round

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San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

As the LA venture market booms, Upfront closes its sixth fund with $400 million

TechCrunch LA

As the firm looks ahead to its own future, Suster and the firm he's helped grow remain committed to the future of Los Angeles.

As the LA venture market booms, Upfront closes its sixth fund with $400 million

TechCrunch LA

As the firm looks ahead to its own future, Suster and the firm he’s helped grow remain committed to the future of Los Angeles.

Chatmeter Finds Private Equity Funding

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San Diego-based Chatmeter , a provider of local search marketing and reputation management services for multi-location businesses, has raised a round of investment from private equity investor Providence Strategic Growth (PSG). Providence Strategic Growth is the growth equity fund of Providence Equity Partners. chatmeter private equity funding venture capital local search marketing reputation management

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Thrive Market raises $111 million for its online organic grocery store

TechCrunch LA

That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus. Food Fundings & Exits organic food Diets thrive market funding whole foods Los Angeles greycroft partners

Angel / VC Funding in A Frothy Market

Both Sides of the Table

Adeo asked me to speak about fund raising. I generally don’t like to speak about fund raising in a frothy market. VC Funding in a Frothy Market. I had the privilege of keynoting at the Founder Showcase tonight in San Francisco. If you’re bullish you seem like a Cramer-esque cheerleader and if you’re bearish you sound like a party pooper. But Adeo asked so I obliged. I don’t know whether they shot video. If they do I’ll post it.

Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. In our last round of funding, Tribune led the round.

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product.

CreatorIQ Finds $12M For Influencer Marketing Software

socalTECH

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. creatoriq influencer marketing artificial intelligence venture capital branding brand advertising

HeyTutor Raises $1.0M In Funding

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in what looks like a convertible note funding, based on a regulatory filing by the company. Details on the funding round, which is likely a bridge into a full equity funding, have not been announced. The funding was disclosed on Friday in a publicly available filing. According to the filing, the funding came from a single investor. heytutor venture capital convertible note funding investment scop market marketplace seed

Thrive Market Picks Up $111M In New Funding

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Marina Del Rey-based, online healthy foods grover Thrive Market has raised $111M in a new, venture funding round, the company disclosed this morning. The new funding was led by Invus Group, and also included Greycroft Partners, E-Ventures and Crosscut Ventures. Thrive Market, which is led by Nick Green and Gunnar Lovelace, recently passed up $100M in revenues, and has been seeing a huge expansion in its customer base.

Greenfly Lands $8.5M In Funding For Social Brand Marketing

socalTECH

in a Series B funding, the company said today. According to Greenfly, the funding round was led by Alpha Edison, and also included Iconica Partners, Elysian Park, and Corazon Capital. in funding. Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. capital venture networking marketing brand social greenfly

Neuron EV Targets Electric Vehicle Market

socalTECH

A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". The startup--which did not disclose any details on its funding, executives, or background in the transportation industry--rolled out a series of artist's renderings of its HUB, which it says stands for "Harmony, Utility, Balance", and which it calls a "new paradigm of transportation that aims to make a positive impact in our society."

Lightpost Digital Lands New Funding For Online Marketing Services

socalTECH

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The funding came from Canal Partners and DWP Investments. lightpost digital agency online marketing services venture capital

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market.

ListReports Gets $555,000 In Debt Funding

socalTECH

Orange, California-based ListReports , a startup developing real estate marketing products for realtors and mortgage loan officers, has raised $555,000 in a debt funding round, from lender Lighter Capital. According to Lighter Capital, its investments in ListReports now exceeds $2M, as it has increased its funding limit for the startup to $3M. Terms of the debt funding were not announced. listreports debt funding realtor mortgage loan real estate marketing materials

Procore Snags Salesforce Vet For Marketing Chief

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Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. The company's last funding round valued the company at more than $3 billion , making it one of Southern California's largest, private "unicorn" cokmpanies. procore salesforce executive marketing unicorn sinai

Goal Structured Solutions Buys Skills Fund

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San Diego-based Goal Structured Solutions , a consumer finance company that managed consumer and student loans, has acquired Skills Fund , a startup which offered up financing for students attending "coding bootcamps", the two said last week. According to the companies, all of Skills Fund's current employees will join Goal Structured Solutions. goal structured solutions skills fund coding bootcamp fintech finance merger acquisition

SUN Plans New Scooter For Crowded On Demand Scooter Market

socalTECH

The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN faces some formidable competition in the scooter and mobility market, with very well funded competitors like Bird, Lime, Wheels, Razor, Uber, and Lyft very active across the local market. Is there room on your curb for (yet another) on-demand scooter company?

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What I’ve Learned About Venture Funding

Both Sides of the Table

VC funding. Our perspectives on the topic wax and wane with market cycles. Here’s what I believe, but won’t claim to “know” because every time I think I know something the market seems to do something entirely different. The market clearly believes that.

Upfront Ventures Raised New $280 Million Fund

Both Sides of the Table

We’ve been dying to tell you all for a while that we had raised a new venture capital fund and of course given SEC filing requirements the story was somewhat already scooped by the always-in-the-know Dan Primack a few weeks ago. Wait, didn’t you just raise a fund?

LA's AET Fund Raises $50M For Entertainment Technology Investment

socalTECH

A new, Los Angeles venture capital fund, AET Fund said on Wednesday that it has raised $50M to make investments in entertainment technology, and hired someone to head up its U.S. AET Fund--short for Akatsuki Entertainment Technology Fund--said it has hired Mark Linao as Principal, responsible for managing the company's $50M fund and its operations in United States. fund akatsuki entertainment technology ventura investment augmented reality

SpaceX Seeks $750M In Debt Funding

socalTECH

The debt funding effort is apparently the company's first time it has attempted to tap into the institutional debt market. spacex commercial space exploration elon musk loan debt funding aerospaceHawthorne, California-based SpaceX , the commercial space exploration firm run by Elon Musk, is looking to raised $750M in a leveraged loan offering, according to a report on Tuesday. The loan effort is being led by BofA Merrill Lynch.

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SoftBank Vision Fund Invests $110 Million in Idea Lab's Energy Vault

L.A. Business Journal

Renewable energy storage firm Energy Vault, a portfolio company of Pasadena's Idea Lab, received a $110 million investment from SoftBank Vision Fund to scale its operations and expand into international markets

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Changes in the Venture Capital Funding Environment

Both Sides of the Table

The funding environment for tech startups is an ever shifting ground as we go through predictable shifts that go hand-in-hand with the slowing of the overall market. Explosion in Seed Funds. Now seed funding is conventional wisdom. The market eventually slowed down.

LegalZoom Names Marketing Chief

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Glendale-based LegalZoom has appointed a new head of marketing, the company said this morning. LegalZoom said it has appointed Laura Goldberg as Chief Marketing Officer, to lead overall strategy and direction of the company, and lead the company''s marketing and product teams. LegalZoom is backed by private equity investor Permira Funds. legalzoom executive marketing

Uber Completes $8.1B Public Market Debut in Spite of Tumultuous Past

Xconomy

billion in new capital late Thursday as it priced an initial public offering that set its market capitalization at $82.4 Ride-hailing giant Uber secured $8.1 billion , according to calculations by The New York Times and other news outlets.

TherOx Finds Debt Funding

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According to ThereOx, the proceeds of the funding will go towards the U.S. market introduction and commercialization of its SuperSaturated Oxygen (SSO2) Therapy system upon receipt of Food and Drug Administration (FDA) premarket approval. lifescience biotech capital venture kasei asahi zoll infarction myocardial acute device medical funding debt therox

Sunstone Backs Lucira Health In $15M Funding

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Long Beach-based investor Sunstone Management is one of the investors in Emeryville, California-based Lucira Health , as part of a Series B funding rounding, the company said on Monday morning. The Series B funding was worth $15M, and was led by Seraph Group, and also included Eclipse Ventures, DCVC (Data Collective), Y Combinator and Sunstone Management and new backer ShangBay Capital.

A Seriously Great Story and Why We Funded Them

Both Sides of the Table

We are often asked how companies get funded, why VCs make the decisions we make and what we’re looking for in entrepreneurs. At Upfront we’re totally fine funding entrepreneurs who have done multiple businesses in the past – in fact we like it.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

Unity Influence Gets $1M For Influencer Marketing

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Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Source of the funding was not announced. unity influence venture capital influencer marketing advertising machine learning artificial intelligenceUnity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers".

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Greycroft Backs BlueCart In $5M Funding

socalTECH

BlueCart said this week that it raised $5M in its Series B-1 funding, bringing its total raised to $22M. bluecart hospitality industry market marketplace sales software inventory restaurants greycroft venture capitalGreycroft Ventures , which has a big presence in Los Angeles, has backed Silicon Valley-based BlueCart , a developer of machine learning software and other tools for the hospitality industry, to the tune of $5M.