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Google Invests $168M In Mojave Power Plant

socalTECH

Search engine giant Google announced Monday afternoon that it is investing $168M in a plant in Mojave. According to the firm, the investment will go towards a solar energy power plant, the Ivanpah Solar Electric Generating System (ISEGS) being developed by Brightsource Energy.

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Aptera Raises $9.8M

socalTECH

Source of the new funding was not disclosed, however, the firm has previously raised funding from Esenjay Investments, Google, Idealab, The Beall Family Trust, and The Simons Family. Tags: aptera motors venture capital equity google idealab automobile electric hybrid. READ MORE>>.

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eSolar Takes $20M More

socalTECH

Pasadena-based eSolar , the solar thermal technology developer backed by Idealab, Google, Quercus Trust, ACME Group, NRG Energy, and Oak Investment Partners, has raised $20M in an unannounced funding round, according to numbers from the latest quarterly venture capital report from PricewaterhouseCoopers and the National Venture Capital Association.

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eSolar Names Operations VP

socalTECH

Pasadena-based eSolar , the developer of concentrating solar thermal power plants spun out of Idealab, said today that Gary J. eSolar is backed by ACME Group, Google, Idealab, NRG, and Oak Investment Partners. eSolar is backed by ACME Group, Google, Idealab, NRG, and Oak Investment Partners.

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Aptera Shuts Down

socalTECH

Aptera had been backed by Esenjay Investments, Google, Idealab, The Beall Family Trust, and The Simons Family. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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eSolar Gets Focus In Solar IPO Speculation

socalTECH

Pasadena-based eSolar , the solar thermal technology firm backed by Idealab, Google, and others, is being eyed as the next possible solar IPO in the pipe, according to GigaOm. eSolar is heavily backed by Idealab, Google, Oak Investment Partners, Quercus Trust, NRG Energy, and others. Citing the Next Up!

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