socalTECH

MAY 19, 2011

Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. According to Google Thursday, it has launched Google Advisor , a new service to help users find mortgage, credit card, CD, or checking and savings account offers and rates.

Google 180

Google Product FAQ Marketing 180

socalTECH

NOVEMBER 16, 2010

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

Google 124

Google Marketing Santa Monica Mobile 124

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

MAY 10, 2019

Goleta-based whole home speaker manufacturer Sonos said on Thursday that it has launched Google Assistant on Sonos, allowing Google's voice assistant to run on Sonos "smart" speakers through a software upgrade. with more markets to come over the next few months.

Google 113

Google .Net Report Software 113

socalTECH

AUGUST 3, 2020

Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. The move is somewhat unusual for a technology startup here, where the OTC market is mostly eyed with suspicion.

Marketing 124

Marketing Google Capital Funding 124

socalTECH

JANUARY 29, 2018

Venice, California-based Snap is about to get a big new challenger to its flagship "Spectacles" line, from none other than Google , as Google rolled out a new product called Google Clips over the weekend. READ MORE>>.

Google 113

Google Artificial Inteligence Venice Design 113

socalTECH

JUNE 18, 2019

The surge of activity by such technology giants as Google , Amazon , and Netflix is completely reshaping the Los Angeles real estate market , according to a report from the Los Angeles Times, as those tech giants are jostling to acquire real estate in LA. READ MORE>>.

Netflix 113

Netflix Los Angeles Google Report 113

socalTECH

APRIL 26, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses, said Tuesday that it has become a global premier Google AdWords partner. The firm said the strategic partnership with Google will "accelerate the delivery" of Google's AdWords advertising to local businesses.

ReachLocal 229

ReachLocal Google Woodland Hills Advertising 229

socalTECH

OCTOBER 26, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized businesses place online ads, has strengthened its ties into Google AdWords today, saying it has been added to the Google AdWords Premier SMB Partner (PSP) Program. Google did not say how many partners have been added to the program.

ReachLocal 233

ReachLocal Google Woodland Hills Training 233

socalTECH

MARCH 5, 2014

Irvine-based online real estate marketplace Auction.com announced this morning that it has raised $50M in a funding round from Google Capital. According to Auction.com, Google Capital will also add a representative to the company''s board of directors, and also gain an observer seat. READ MORE>>.

Google 210

Google Venture Capital Invest Capital 210

socalTECH

APRIL 14, 2016

Santa Monica-based customer relationship management and contact management software developer Nimble said today that it has connected into Google Apps for Work, via the Google for Work Partner Program. Nimble is led by longtime CRM veteran Jon Ferrara.

Google 100

Google Santa Monica Software Development Sales 100

socalTECH

SEPTEMBER 2, 2011

Pasadena-based X1 Technologies , the developer of desktop search software, has one less competitor: Google , as Google said Friday that it is shutting down its Google Desktop search software project. Google's service shuts down on September 14th. Google shut down a long list of projects late Friday.

Google 188

Google Symantec Idealab Pasadena 188

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Examples Startup Custom 170

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JUNE 9, 2017

Los Angles-based programmatic advertising marketplace operator OpenX said on Thursday that it has partnered with Google , as a beta partner for Exchange Bidding (Fromerly EBDA). READ MORE>>.

OpenX 113

OpenX Google Advertising Marketing 113

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced. AdGreetz--led by CEO and founder Eric Frankel--said the new software allows for deplying "hyper-personzlied" ads.

Platform 133

Platform Marketing Journal Google 133

socalTECH

AUGUST 16, 2016

Los Angeles-based online restaurant ordering and marketing software developer ChowNow says it has connected its software directly into Google search, allowing users to place their food orders directly from a restaurant's Google Business profile. ChowNow is led by Christopher Webb. READ MORE>>.

Google 100

Google Startup Software Development Los Angeles 100

socalTECH

APRIL 6, 2015

Los Angeles-based online ordering and marketing software developer ChowNow , which is led by Chris Webb, said this morning that it has partnered with Google to add support for Google Wallet to its platform. chownow google wallet mobile ordering restaurant system shopping' READ MORE>>.

Google 100

Google Venture Capital Software Development Mobile 100

socalTECH

NOVEMBER 16, 2011

Throwing its hat into the streaming music market, Internet giant Google announced a new service, Google Music , today in Los Angeles. Among other features, Google said it would allow users to play songs and albums shared by friends on Google Plus, for free, without purchasing those tracks.

Google 150

Google Services Los Angeles Marketing 150

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. PureClick said that its product, RelevanceWatch, helps advertisers reinvest their ad dollars into just the publishers who are delivering a return on their ad spend, rather "blindly trusting Google".

Google 157

Google Networking Santa Barbara Advertising 157

TechCrunch LA

MARCH 30, 2021

The company, founded by ex-Google engineers and colleagues behind the unrequited Bookbot , was formed to develop market-ready tech in self-driving, AI-powered robotics and delivery operations in 2019, but the team has kept operations under wraps until now. With this announcement, Cartken officially comes out of stealth mode.

Google 189

Google Technology Artificial Inteligence Chief Technology Officer 189

socalTECH

MAY 5, 2014

Google said over the weekend that it has expanded its same-day, shopping delivery service-- Google Shopping Express --into the Los Angeles market, along with a similar expansion into New York, which will allow for same day delivery from local retailers to consumers in West Los Angeles. READ MORE>>.

Los Angeles 147

Los Angeles Google West Los Angeles Angel 147

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

FEBRUARY 18, 2021

Pitaya Entertainment said its podcasts will be free, and will be available on such services as Apple Podcasts, Spotify, YouTube, Google Podcasts, Amazon Music, and Pandora. The new startup is being led by Manging Partner and Co-Foudner Zach Horowitz.

Entertainment 113

Entertainment Marketing Google Los Angeles 113

socalTECH

FEBRUARY 18, 2016

Google disclosed on Wednesday that it is expanding its Google Express service to include fresh groceries in Los Angeles and San Francisco, at least in parts of those cities, as part of an expansion of the same day delivery service. The new service competes with similar offerings from Instacart, Amazon.com, and others. READ MORE>>.

Los Angeles 100

Los Angeles Google Angel Services 100

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 234

Social Media Media Marketing Product 234

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

NOVEMBER 9, 2011

Entering an already crowded market for daily deals in Los Angeles, Google Offers , the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 Google Offers has been slowly expanding its territory, adding today Atlanta, Brooklyn, Chicago, and Houston, in addition to Los Angeles.

Google 140

Google San Diego Los Angeles Sites 140

SoCal Tech Calendar

JULY 12, 2016

Wednesday, July 13, 2016 -- Learn About Google Adwords and PPC Campaigns. Sherman Oaks Online Marketing Meetup See [link] (more)

PPC 100

PPC Sherman Oaks Google Marketing 100

socalTECH

MAY 5, 2011

Santa Barbara-based FindTheBest.com , the online comparison site headed by DoubleClick founder Kevin O'Connor , has turned to a Google and DoubleClick vet to serve as President. Yaghoubi was also an executive serving under O'Connor at DoubleClick, where he was Vice President of Global Media. FindTheBest is venture backed by Kleiner Perkins.

Google 199

Google Santa Barbara Web Design Commerce 199

socalTECH

OCTOBER 26, 2011

Google Offers , the daily deals service in beta at Google, has expanded into Southern California, starting in San Diego, Google said Wednesday. Google said it has added San Diego, along with Balitmore, Minneapolis, and San Jose to a beta of the service.

San Diego 140

San Diego Google Southern California Long Beach 140

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

JULY 18, 2013

Los Angeles-based search marketing agency The Search Agency reports today that its research has found that Google''s cost-per-clicks on tablets has just exceeded those of desktops, for the first time. According to the firm, average table CPCs on Google are now 1.7 google advertising tablet desktop agency search'

Google 133

Google Advertising Research Report 133

socalTECH

OCTOBER 18, 2017

Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA.

Training 124

Training El Segundo Marketing Social Media 124

socalTECH

JULY 14, 2010

Santa Barbara-based RingRevenue , the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan also co-founded The Comotion Group (acquired by Sharethrough) and was also an advisor to Wildfire (acquired by Google).

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

NOVEMBER 10, 2009

Santa Monica-based Boingo Wireless is behind a big promotion announced today by search engine giant Google , where Google will be offering free Wi-Fi to travelers at airports across the country. Google is also working with Advanced Wireless Group and Airport Marketing Income as part of the airport Wi-Fi effort.

Google 203

Google Burbank Santa Monica Networking 203