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Here are tricks to find yourself on social media.

Berkonomics

Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Those links will improve your search results as well. Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. Then add more complex listening posts.

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Google Hell

SoCal CTO

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). I just saw a Forbes article talking about Google Hell - getting placed in the secondary index. It doesn't prevent Google Hell, but it certainly reduces the chances.

Google 150
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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

On the personal side, these items can kill your career, as I discussed in the classic article “ Google Yourself to See How Other People See You.” In reality, most people will never find negative content, unless a link appears on the first page of search engine results. It’s easier to make Google remember than to forget.

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Changes in SEO

SoCal Tech Calendar

The Biggest Changes in SEO that you need to know A team of search engine panelists will be discussing the biggest changes in Search Engine Optimization. How New ways Google looks at content and external links. How How International search is taking off.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO). PPC is sometimes called “buying your way into search results.” Cost per click (CPC).

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Have you set your social media listening posts?

Berkonomics

Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Those links will improve your search results as well. There are tools to inform you when your company name or personal name is mentioned.

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers.