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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

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LA’s Own Launchpad LA Receives VC Funding

Tech Zulu Event

According to sources there are several funds and firms participating in the investment of the startups including, Rincon Ventures , Idealab , Baroda Ventures , GRP Partners , David Cohen , David Tisch , DLA Piper and Stubbs Alderton.

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Launchpad LA Receives VC Funding: $50,000 Per Startup

Both Sides of the Table

Several funds and firms are participating in this investment including Rincon Ventures , Idealab ( Bill Gross built the original incubator and there will be active support from Allen Morgan ), Baroda Ventures , GRP Partners , David Cohen (founder of TechStars ), David Tisch (founder of TechStars NY ), DLA Piper and Stubbs Alderton.

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LA’s Own Launchpad LA Receives VC Funding

Tech Zulu Event

According to sources there are several funds and firms participating in the investment of the startups including, Rincon Ventures , Idealab , Baroda Ventures , GRP Partners , David Cohen , David Tisch , DLA Piper and Stubbs Alderton.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab. billion was invested in Southern California start-ups with 220 new companies launching in Los Angeles.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Investing much of new cash to build presence in Android platform. They raised around $350 million to try and sell cars direct over the Internet. And it carries no inventory.

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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

Congrats to team Infected for winning more than $50K in prizes, including StartEngine investment, Peak Hosting cloud hosting, NDMS payment processing, remote control helicopters and toy cars, desktop missile launchers and more. Developers ranged from a 18 year old whiz kid to a Yale team who flew in from Yale to participate.