Apple Opens TestFlight Beta
socalTECH
OCTOBER 27, 2014
Apple said late last week that it has expanded access to TestFlight , the app beta testing platform, letting developers invite up to 1,000 testers to beta test their iOS apps.
Ad.ly Confirms Funding
socalTECH
MAY 29, 2013
Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.
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Burstly Opens Skyrocket To All App Developers
socalTECH
MAY 21, 2013
Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. Burstly is led by Evan Rifkin, and is backed by GRP Partners, Rincon Venture Partners, and SoftBank.
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Choosing Internet Platforms
SoCal CTO
JUNE 14, 2008
The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Must design your application differently to live on top of the platform. It's funny.
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GumGum Bolsters Advisors
socalTECH
JUNE 28, 2013
Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. GumGum is venture backed by NEA, GRP Partners (now Upfront Ventures), First Round Capital and Crosscut Ventures. READ MORE>>.
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164 Health Data Vision Lands $2.8M For Medical Records Software
socalTECH
FEBRUARY 7, 2013
Health Data Vision , a new startup based in Burbank, said this week that it has raised a Series A funding round, to go towards its software-as-a-service platform for medical records analysis. The round was led by GRP Partners and Redhills Ventures. The firm is led by Michael Klotz.
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Gradient X Snags Exec From OpenX
socalTECH
FEBRUARY 7, 2013
Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.
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Gravity Gets $10.6M More For Real Time Personalization
socalTECH
OCTOBER 2, 2012
The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity said the new funds will help it expand its operations in Los Angeles, New York, and San Francisco, as well as scale its publishing partners and deploy its platform.
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RingRevenue Sees Traction In Financial Services
socalTECH
MARCH 22, 2011
Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue is venture backed by GRP Partners and Rincon Venture Partners.
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Gradient X Finds $3.75M For New Mobile Ad Play
socalTECH
JUNE 20, 2012
GradientX, led by Brian Baumgart and co-founded by Julie Mattern and Michael Lum, said the new funding round came from Rincon Venture Partners, GRP Partners, Crosscut Ventures, Walter Kortschak, Jim Willenborg, Clark Landry, Founder Collective, Double M Capital, Siemer Ventures and Baroda Ventures. READ MORE>>.
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Ad.ly Responds To Twitter Ad Ban
socalTECH
MAY 24, 2010
has, and still is operating under Twitter's approved guidelines and terms of service for advertising on its platform.". recently landed another $5M in funding from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Sean Rad, the firm's founder, told socalTECH this afternoon that Ad.ly
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214 Burstly Adds SoftBank, Founder Collective
socalTECH
JUNE 4, 2010
investment from Rincon Venture Partners and GRP Partners. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Size of the additional investment was not disclosed. Burstly recently announced a $1.8M READ MORE>>.
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Ad.ly Expands To Twitter Apps
socalTECH
JULY 2, 2010
Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly
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RingRevenue Partners With LeadClick Media
socalTECH
FEBRUARY 18, 2010
is planning on using Ring Revenue's platform in 2010 to improve the performance of its email, display, and offline campaigns. RingRevenue is venture backed by Great Pacific Capital, GRP Partners, and Rincon Venture Partners; Spievak is the former CFO of CallWave. Financial details of the partnership were not disclosed.
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Burstly Snags $1.8M For Mobile Ad Tools
socalTECH
MARCH 30, 2010
The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M in a venture funding.
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Ad.ly Gets $500K In Seed Funding
socalTECH
OCTOBER 16, 2009
Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. has performed very well," Suster told socalTECH, saying that the round was a seed round.
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Bolstering the Partner Ranks at GRP
Both Sides of the Table
MARCH 12, 2013
It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. This is exactly the brand that GRP Partners wants to embody. We both wanted to put energy into GRP’s platform of services that provide more value to our investments than merely capital.
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ChowNow Raises $3M to Level the Online Food Ordering Field for Small Biz
Tech Zulu Event
JANUARY 21, 2013
ChowNow , the turnkey interactive food ordering platform, just raised $3 million in additional funding to launch new products and expand national operations. Funds were contributed by returning investor GRP Partners along with Double M Capitol, Karlin Ventures, LaunchPad LA and Daher Capitol, all local investors.
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73 Building A Dream Team For Mobile Advertising, with Gradient X
socalTECH
JULY 8, 2013
Gradient X is backed by Rincon Venture Partners, GRP Partners (now Upfront Ventures), CrossCut Ventures, Founder Collective, Siemer Ventures, Baroda Ventures, and Double M Partners. Michael Lum: Programmatic buying enables an advertiser, using our platform, to bid on impressions on an impression-on-impression basis.
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Want to Start a Technology Company in LA?
Both Sides of the Table
MARCH 17, 2010
It’s not uncommon for incredibly smart and talented Phd’s or CS majors from Stanford to raise $10 million on an early-stage “platform&# that if it succeeds it will be huge. Never say never – GRP Partners is actually looking very closely at a company in its A round that is raising a large sum of money.
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How ChowNow Delivers Mobile Orders For Restaurants, With Christopher Webb
socalTECH
JANUARY 17, 2013
We spoke with Christopher Webb, the firm's CEO, to hear about how ChowNow's goal is to make mobile, social orders something any restaurant can afford and implement--and how a new $3M funding round from GRP Partners, Double M Capital, Daher Capital, Karlin Ventures, and Velos Partners is helping it to deliver on its mission.
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197 Open Angel Forum San Fran – Team Calacanis Raises the Bar
Both Sides of the Table
MARCH 5, 2010
My personal favorite and best fit for GRP Partners was Thumbtack. In addition they are a platform (the OS part) where they’re encouraging developers to build third party apps on their platform. ThereNow has build a platform (physical camera + software platform) to help remote coaches help improve teachers.
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Interview with Evan Rifkin, Burstly
socalTECH
APRIL 1, 2010
in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.
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164 This Week in VC – Scott Painter, CEO of Zag & TrueCar
Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Investing much of new cash to build presence in Android platform.
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I Just Invested in @Burstly, a Mobile Ad Management Company
Both Sides of the Table
MARCH 30, 2010
I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). So what about the ad management business excites me? Enter Burstly.
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GRP Excited to add Sam Rosen to Its Ranks. How Did He Get the Role? Hustle. Here’s the Story.
Both Sides of the Table
JANUARY 16, 2013
I’m very excited to be finally be able to announce that this week we’ve added Sam Rosen to our ranks at GRP Partners in the role of entrepreneurs-in-residence – EIR. He used the 500Startups platform to uber network in the Bay Area where he was living. Nice kid, but I see lots of nice kids.
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Announcing a Deal I’ve Wanted to Talk About for a Year
Both Sides of the Table
FEBRUARY 7, 2013
I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses.
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359 What Mattered in 2010: Jim Andelman, Rincon Ventures
socalTECH
DECEMBER 30, 2010
Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities. 3) Cloud computing offerings as an enabler to lean startups. There are lots.
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160 The Power of Getting the Band Back Together
Both Sides of the Table
JUNE 21, 2014
And the fact that we’ve all worked for a decade with Dana Kibler who is our long-time CFO and now helping run Investment Operations & Platform Services we have a truly senior & killer internal team. Neither is very strategic nor in the best interest of either set of customers that VCs have (portfolio companies & LPs).
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320 This Week in VC with Dana Settle of Greycroft Partners
Both Sides of the Table
MAY 19, 2010
Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. We also talked a lot about Stickybits (who uses the SimpleGeo platform) and Occipital who has the red-hot RedLaser scanning product. Provides an enterprise collaboration and storage platform. OTHER DEALS: 1. Go Boulder!
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RingRevenue Creates A New Performance Marketing Revenue Channel
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.
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209 LA Tech Startup Innovators and Fun Facts
Tech Zulu Event
JULY 16, 2013
Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. If that’s news to you, here are eleven of Los Angles’ best and brightest. Venture Capital: Upfront Ventures.
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111 
Guide to the LA Startup Community
SoCal Delicious
AUGUST 23, 2010
Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. The CitizenNet platform helps you measure, analyze, and automate social media marketing and engagement. What are some examples of successful companies that were started here?
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42 Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
My firm GRP Partners recently funded a young LA based company named Ad.Ly People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. It creates free innovation on your platform that drives user growth and engagement.
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Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.
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A Conversation with Ben Satterfield, Burstly
socalTECH
JUNE 19, 2013
Burstly is headed by Evan Rifkin, and backed by GRP Partners, Rincon Venture Partners, SoftBank Capital, and Founder Collective. You''re at a place where you can see what''s happening with Android and iOS--what''s your perspective on where the future is in mobile platforms? Burstly is located in Santa Monica.
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262 TechZulu Live from StartupDemo
Tech Zulu Event
SEPTEMBER 20, 2010
Mark Suster , GRP Partners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.
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StartupDemo Was a Huge Success!
Tech Zulu Event
SEPTEMBER 24, 2010
Mark Suster , GRP Partners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.
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Why You Should Start a Company in. Los Angeles
SoCal Delicious
MARCH 1, 2010
Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s startup scene so hot. What makes L.A. a great place for startups? Lets start with the basics. If you look at Google in the way they operate, you have two products, one is called AdWords, one is called AdSense, okay?
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Why Startups Need to Blog (and what to talk about …)
Both Sides of the Table
MARCH 27, 2011
I know that I have not yet earned these kudos based on investment returns (although my partners have. GRP Partners last fund is the single best performing VC fund in the US (prequin data) for its vintage year). I chose for my blog to be independent of my firm, GRP Partners. First, you’ll need a platform.
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373 Can You Really Build a Great Tech Firm Outside Silicon Valley?
Both Sides of the Table
FEBRUARY 15, 2011
And despite what I keep hearing from others – these are not content “hit businesses&# they are “content production platforms&# that are producing scale like I’ve never seen and at a cost structure that is astounding. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).
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313 A Few Key People Really Can Make a Huge Difference
Both Sides of the Table
MAY 5, 2011
Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? But as I look at the GRP Partners returns we’ve made a lot of money investing in companies in New York, Chicago, Baltimore, Las Vegas, Arizona and Seattle. Are you going to do all of this?
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317 Why I’m Doubling Down on the Twitter Ecosystem
Both Sides of the Table
JULY 10, 2011
Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. The Importance of Twitter. That is what I Tweeted when I saw DataSift present as a finalist at TC Disrupt last year.
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