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Burstly Opens Skyrocket To All App Developers

socalTECH

Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. Burstly is led by Evan Rifkin, and is backed by GRP Partners, Rincon Venture Partners, and SoftBank.

Develop 196
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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223
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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity said the new funds will help it expand its operations in Los Angeles, New York, and San Francisco, as well as scale its publishing partners and deploy its platform. READ MORE>>.

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RingRevenue Sees Traction In Financial Services

socalTECH

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products.

Services 189
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RingRevenue Partners With LeadClick Media

socalTECH

is planning on using Ring Revenue's platform in 2010 to improve the performance of its email, display, and offline campaigns. LeadClick has been piloting Ring Revenue's products since mid-2009. RingRevenue is venture backed by Great Pacific Capital, GRP Partners, and Rincon Venture Partners; Spievak is the former CFO of CallWave.

Media 159
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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product. in a venture funding. READ MORE>>.

Tool 157
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.