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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post.

Advertising 284
Advertising Invest RSS CPC 284
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Why You Should Start a Company in. Los Angeles

SoCal Delicious

MARCH 1, 2010

RSS ); Why You Should Start a Company in. The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005).

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Los Angeles Company Companies Angel 50
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