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GRP Partners Raises New $200M Fund, Becomes Upfront Ventures

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Los Angeles-based venture capital investor GRP Partners announced this morning that it has raised a fourth fund, worth $200M, and also renamed the firm Upfront Ventures.

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Aircam Picks Up $6.5M For Instant, Pro Photo Sharing

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Santa Monica-based Aircam , founded by serial entrepreneurs Evan and Ryan Rifkin, has raised $6.5M Upfront Ventures--formerly known as GRP Partners--was the lead investor in Burstly. in a funding round, to offer up a new service giving attendees at events instant access to pictures taken by professional photographers.

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LaunchpadLA Adds Gobbler's Kantrowitz To Team

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Launchpad LA , the startup accelerator based in Santa Monica, is bolstering its team today, saying it has added Jamie Kantrowitz as an additional partner at the accelerator. Katrowitz was previously co-founder at Gobbler, and also served as VP of Marketing at MySpace. READ MORE>>.

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Silicon Beach Fest Kicks Off Today

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The event is harnessing the startup energy in Santa Monica, and features all across town, at ROC , Cross Campus , the Viceroy , Santa Monica Place , and elsewhere.

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Gradient X Exits Beta

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Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

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YieldMetrics Becomes Adomic

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Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself.

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Burstly Opens Skyrocket To All App Developers

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Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. Burstly is led by Evan Rifkin, and is backed by GRP Partners, Rincon Venture Partners, and SoftBank. READ MORE>>.

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