Interview with Mark Suster, GRP Partners

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This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. It looks like GRP has been making lots of early stage investments lately--can you talk a little bit about your investment preferences and what you are looking at nowadays?

Gradient X Snags Exec From OpenX

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Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

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DataPop Gets $1.7M

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Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! DataPop is one of the companies in LaunchpadLA, the business mentoring and incubation effort being spearheaded by GRP Partners' Mark Suster. Tags: datapop venture capital search marketing advertising overture yahoo

Can You Really Build a Great Tech Firm Outside Silicon Valley?

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The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. You have huge hiring volume coming from the new growth firms (Twitter, Zynga, Facebook) and huge retention battles & hiring from Google, Apple, Cisco, Yahoo!,

Zag Makes Exec Hires, Promotions

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Zag said it has promoted Bernie Brenner to Executive Vice President in charge of the firm's consumer initiatives, named David Pributsky as VP of Partner development. Santa Monica-based Zag, a venture-backed developer of online car buying software, said this morning that it has made.

Want to Work in VC? Here’s How

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GRP Partners is looking to hire two analysts (maybe even three) to join our practice in Los Angeles. And none of our partners actually worked for any of these firms. I’m already 2 weeks late in writing this blog post as my partners keep reminding me.

Understanding the Risks of VC Signaling

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First, if the VC does 15-20 of these under one partner then it is certain he can’t spend any time with these investments. Or your last boss from Google, Facebook or Yahoo! And then there is GRP Partners.

Want to Start a Technology Company in LA?

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Never say never – GRP Partners is actually looking very closely at a company in its A round that is raising a large sum of money. my firm, GRP Partners, was an investor). You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo.

Guide to the LA Startup Community

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Mark Suster – GRP Partners Mark joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur. Ian Rogers – Topspin Media Ian Rogers was the GM of Yahoo Music before heading to Topspin Media in April 2008 as CEO.

Is it a Good Idea to Have Ads in Tweets?

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My firm GRP Partners recently funded a young LA based company named Ad.Ly Advertising is also what allows you to watch Hulu for free, use Yahoo! Advertising has driven the majority of Internet innovation.

This Week in VC – Scott Painter, CEO of Zag & TrueCar

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He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag].

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Advertising Wants to be Measurable – An Investment Thesis

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My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). Yahoo! One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.