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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Understand the costs with our complete Shopify Pricing Guide. Why Would Shopify Expand into Affiliate Marketing?

Marketing 179
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Broke Girl's Guide Gets Funding

socalTECH

Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. Broke Girl's Guide runs a daily deal newsletter with offers, online promos, and sales information. READ MORE>>.

Guide 230
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Kensh?, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine

TechCrunch LA

We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch. The startup has also collected information to construct a research-backed guide to holistic health, something the team believes has been missing from the natural health sector.

Guide 241
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4 Principles Guide Every Socially Conscious Business

Startup Professionals Musings

The idea has four principles guiding and underlying every business: Higher purpose. The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Business can and should be done with a higher purpose in mind, not just with a view to maximizing profits.

Guide 128
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The Authoritative Guide to Prorata Rights

Both Sides of the Table

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. Because companies are raising way more capital in private markets than they ever did in the past. So the answer is: sometimes they take it, sometimes they don’t. Times won’t always be good.

Guide 336
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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LifeProof Sets Marketing Head

socalTECH

San Diego-based protective case maker LifeProof said this morning that it has named Alan Cohen as its Chief Marketing Officer. Cohen joins the company from real estate and shopping center operator Westfield, and also has served at Gemstar-TV Guide and Napster. LifeProof develops and markets protective cases for smartphones and tablets.

Marketing 138