Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 107

Social Media Media Startup Social Network 107

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

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Social Media Media Marketing Social Network 88

SoCal Tech Calendar

FEBRUARY 10, 2011

In this information-packed program, NCHC employment law partner Karen Gabler will present critical workplace guidelines for employers on controlling and monitoring their employees' use of social media inside and outside the workplace. Wednesday, February 16, 2011 -- TechAmerica HR Executive Strategy Monthly. See [link] (more)

High Tech 100

High Tech Social Media Social Network Blogging 100

SoCal CTO

DECEMBER 1, 2010

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation.

Technical Review 175

Technical Review Startup Product Technology 175