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Snap, NBCUniversal Create New Snapchat Centric, Hollywood Studio

Venice-based Snap and Burbank-based NBCUniversal have partnered to form a new, Snapchat-centered, Hollywood studio, which will specifically create content for Snapchat, the two said this week. According to the two, the new studio's ownership will be split evenly between Snap and NBCU, and will be based in Santa Monica. The new joint venture will be led by Lauren Anderson, most recently VP of Primetime Programming at NBC, as well as Maggie Suniewick, president of NBCUniversal Digital Enterprises. The new JV apparently has already signed a deal with filmmakers Mark and Jay Duplass for its first series.