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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles.

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MarketCast Sets New Chief Product Officer

socalTECH

Los Angeles-based research and analytics provider MarketCast says it has appointed its very first Chief Product Officer, naming Carmen Palmer to the role. Palmer was previously at NBCUniversal, on NBC's Content Distribution Digital Products team. The company said Palmer also spend nearly a decade at Yahoo! previously.

Product 113
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Fullscreen Launches New Product

socalTECH

Los Angeles-based YouTube network Fullscreen , which was created by former YouTube executive George Strompolos, has launched a brand new product today, aimed at providing analytics and other information to video creators. The company said its new Fullscreen Creator Platform is a "brand new mission control for YouTube success."

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OroCommerce, Founded by Magento's Founders, Launches Ecommerce Platform

socalTECH

West Hollywood-based OroCommerce , a new startup founded by Magento's Yoav Kutner and Roy Rubin, said today that it has launched a new e-commerce platform specifically aimed at B2B e-commerce. OroCommerce also says it integrates with existing ERP, CRM, and product information software and tools. READ MORE>>.

Platform 100
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Where's the service now?

Hollywood 256
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Wrapbook Finds $3.6M For Film, Production Payroll Management

socalTECH

According to Wrapbook, its software platform handles the labor-intensive process of onboarding, paying and insuring film and production crews. The company said it is targeting TV, film, commercial production, and live event producers with its software.

Product 113
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DGene Snags $20M For Film Restoration Software

socalTECH

The company said it is building software "to expand creativity and redefine virtual production and immersive entertainment". The company says it has relationships with Hollywood studios, and is working to "revive older films and TV shows so they may be watched across streaming platforms.". The funding was led by Alibaba Group.