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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work. I still see too many aspiring business leaders highlighting their technology, product features, and price, more than customer value and usability.

Custom 93
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Interview with Gary Bishop, Network Automation

socalTECH

We are handling IT processes which are normally the purview of large players like BMC and CA Technology, HP, and IBM--considered the Big 4 in IT administration. The traditional way to handle that is to write code. If you want to buy something for less than $2000 from IBM, that's a very difficult thing to do.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. They are as good at selling you as they are at selling your product to customers. Here’s what I learned.

Sales 316
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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 in Computer Science. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150
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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

The Partnership on AI , formally unveiled Wednesday, includes Amazon, Microsoft, Facebook, IBM, Google and its 2014 acquisition DeepMind. Microsoft, meanwhile, announced a new 5,000-person group Thursday dedicated to the development of AI technologies and products that use them. Not pictured is Ralf Herbrich, Amazon.).

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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

He writes with a great perspective and is well worth reading. My family had the very first edition of the IBM XT computer with a 10 MB hard drive. I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper.

Startup 337
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Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

I spoke a lot about the need for “personal branding” which I plan to write about soon. It was an IBM XT. It was the first ever IBM to ship with a hard drive. But the problem with being all in – all in for me, let’s say I can write $10 to $12 million per company. It had a 10 meg hard drive.

Startup 337