GumGum Makes Images Profitable for Publishers
Tech Zulu Event
FEBRUARY 18, 2013
After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible. Early on GumGum began to experiment with overlaying rich media ads through Flash with photos until technology progressed and they moved over to Javascript.
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