Startup Professionals Musings
SEPTEMBER 29, 2022
Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Your first challenge is to decide what information and why it is relevant to your business. Filtering: discarding information beyond your capacity.
Startup Professionals Musings
AUGUST 15, 2022
Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.
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Berkonomics
APRIL 28, 2022
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Finding your needle in the haystack. Be where they are.
Berkonomics
APRIL 21, 2022
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?
TechCrunch LA
OCTOBER 19, 2019
Mercedes-Benz car owners have said that the app they used to remotely locate, unlock and start their cars was displaying other people’s account and vehicle information. One Seattle-based car owner told TechCrunch that their app pulled in information from several other accounts.
socalTECH
MAY 29, 2020
Los Angeles-based mobile app developer Maple Media says it has acquired the mobile application NOAA Hi-Def Radar , which provides weather information, from The E.W. According to Maple Media, NOAA Hi-Def Radar is one of the highest grossing weathers apps on the App Store, and provides radar, forecasts, and alerts. READ MORE>>.
Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
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