Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. If you want to connect with customers, put aside your writing formalities.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

SEPTEMBER 6, 2023

They realize that their productivity is suffering, as well as their health, but they don’t know what to do about it. Take the time to fully focus on each task you are faced with, and your decisions and productivity will improve. Challenge yourself to avoid emotional reactions and look for fresh new information rather than stereotypes.

Demand 103

Demand Activity Email Mentor 103

Tech Zulu Event

NOVEMBER 16, 2013

Turn on your phone and look at the productivity folder. Something to write your notes, another to set reminders, and one that does both. You’ll be more productive within three weeks time. We discuss productivity, emails, communication, and the dynamics of the team. We’ve been there. We’ve all been there.

Product 99

Product Email Ideas Organization 99

Startup Professionals Musings

FEBRUARY 12, 2023

I believe the old adage that you don’t know what you don’t know until you try to write it down. The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Finish the product before marketing begins.

Startup 124

Startup Writing Entrepreneur Ideas 124

Startup Professionals Musings

NOVEMBER 6, 2021

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Communication is not just talking, but also writing, body language, and “actions speak louder than words.” The goal is for only the strongest ideas to survive. Transparency. But these are subjects for another day.

Startup 134

Startup Writing Ideas Entrepreneur 134

Both Sides of the Table

AUGUST 25, 2013

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415

Email Writing Software Review Startup 415

Berkonomics

MARCH 5, 2020

First: Product risk. . Is the product or service possible to produce at all, let alone economically enough to. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

FEBRUARY 24, 2022

So the lion recruited a cockroach who had extensive experience as a supervisor and who was famous for writing excellent reports. He also needed a secretary to help him write and type his reports. The Ant, who had been once so productive and relaxed, hated this new plethora of paperwork and meetings which used up most of her time.

Course 156

Course Writing Report Startup 156

socalTECH

APRIL 25, 2013

Los Angeles-based SBIR Source , which maintains an online database of grant opportunities from the Federal Small Business Innovation Research (SBIR) program, said this morning that it has launched a new product, GrantIQ.

Research 166

Research Tool Writing Competition 166

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. Writing specialists. Information specialists. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. It shouldn’t be a huge transition.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

MAY 17, 2020

I believe the old adage that you don’t know what you don’t know until you try to write it down. The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Finish the product before marketing begins.

Startup 174

Startup Writing Entrepreneur Ideas 174

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. Yet, most good business people I know agree, but don’t know where to start.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

SEPTEMBER 12, 2021

In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors. There is no substitute for knowing your customers first hand, and iterating on a minimum viable product to find the most marketable solution.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.

Press 319

Press Startup Writing Training 319

Berkonomics

MARCH 14, 2019

First: Product risk. . Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? Email readers, continue here…] Are you ahead or behind the market with your product or service? Will the public respond in numbers to buy, license or rent your offering?

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. You may have gotten some articles that covered your product launch or may have gotten into industry rags but this might be your first time on TechCrunch, AllThingsD, PandoDaily, GigaOm, Business Insider or the equivalent. Should I Bundle it With More Juicy News?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

JULY 4, 2016

In modern society we’re all over-worked and over-loaded with information and tasks and to-dos and obligations. In many instances this help is genuine, well-meaning and productive. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks.

Innocal 255

Innocal Conference Help Study 255

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Tech Zulu Event

OCTOBER 10, 2012

He is the author of various best selling books including Practical Information Architecture, Web Dogma ’06 and Usable Usability. Attendees will learn a method for evaluating and improving products and services in a truly lean and agile way – a way that. Reiss is a world-renowned usability expert.

Culver City 105

Culver City Design Content Writing 105

InfoChachkie

JUNE 3, 2013

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". So naturally, we started getting all this product awareness, right?

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

MAY 4, 2022

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Communication is not just talking, but also listening, writing, body language, and “actions speak louder than words.” Information withheld.

Technical Review 137

Technical Review Entrepreneur Guide Mentor 137

Tech.Co

MARCH 9, 2020

Efficiency and Productivity. Work When You're Productive. Efficiency and Productivity when Working from Home. But, extended periods of working from home can risk having a negative effect on productivity. Even better, many of these software provide other helpful features that can make tracking productivity even easier.

Tips 160

Tips Software Review Study Email 160

SoCal CTO

DECEMBER 19, 2012

I was talking with an early-stage founder who has a product vision and wants to get it built. He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have.

Develop 354

Develop Development Technical Review CTO Coach 354

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. You need somebody who is helping push out information on what is up-and-coming in the company. I write on my blog how I think in my head.

Startup 349

Startup Writing Blogging Press 349

Startup Professionals Musings

JANUARY 26, 2022

Based on their years of experience as successful executives and productivity consultants, they and I agree that focusing on these key positive elements will more likely get you the accountability you desire: Set clear and high standards of performance. Moran and Michael Lennington. Provide regular feedback on execution and results.

Coach 145

Coach Slides Social Network Metrics 145

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JANUARY 19, 2019

Founders have to communicate their ideas and products to investors, business partners, and the rest of the team. Communication is not just talking, but also writing, body language, and “actions speak louder than words.” The goal is for only the strongest ideas to survive. Transparency. But these are subjects for another day.

Writing 94

Writing Ideas Entrepreneur Email 94

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Then write it down. Conversation inviting.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

JULY 1, 2010

Dipping: As a decision maker you rely on information being passed to you by the people who report to you. You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. But as a CEO you can’t rely solely on this information.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Berkonomics

MARCH 15, 2012

First: Product risk. Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? Are you ahead or behind the market with your product or service? Second: Market risk. Will the public respond in numbers to buy, license or rent your offering?

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Berkonomics

FEBRUARY 25, 2016

Just remember, selling can be a strip–tease in which you reveal very little in the name of confidentiality, making it appear to be valuable comparative information. Let me reinforce this: never reveal competitive information to gain access or advantage.

Ideas 120

Ideas Sales Competition Venture Capital 120

Both Sides of the Table

APRIL 25, 2013

She learns how to ship product, how to deal with merchants, how to hire product managers. Always meeting her product ship dates. She was always able to get into the weeds on product or biz dev discussions. She speaks about ethical sourcing of eco-friendly products. She helps write press releases.

Startup 398

Startup Design Downey Activity 398

Both Sides of the Table

OCTOBER 20, 2013

So I thought I’d write a piece on how not to suck when you give a presentation. They bring your product to life. Establish the persona of the person who would be using your products. Tell us what their life is like without your product – how they struggle. Show some energy! They are human and touch emotions.

Slides 399

Slides Startup Conference Writing 399

Both Sides of the Table

AUGUST 2, 2009

The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them.

Social Network 235

Social Network Writing Tool Startup 235

socalTECH

AUGUST 6, 2012

But, they could not write, and did not know what to write from the travel perspective. Every one of those writers has a byline and a bio, and are paid twice a week at a pretty decent rate for that writing or assignment. They couldn't find enough people to write the content they needed, at the quality they need.

Demand 240

Demand Media eHow Content 240