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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’m only writing about the product because I’m passionate about it. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!

Blogging 287
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? That chart has information on it. Others were removed.

Marketing 389
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

You are writing about the essentials of business. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). I am planning right not to write a post about how startups often get SEO wrong. That's great.

Startup 150
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Trying to write something down for someone else to understand quickly, will tell you if you really understand it yourself.

Startup 101
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. Nobody likes writing re-hashed stories. Not everyone has a spare 40 mill for a re-do.

Marketing 380
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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

You and I are from a web background, and usually, when you run into problem--if you're not asking for something unreasonable like artificial intelligence--there is always a way to write some software, or put together a workaround to deal with the issue. If you want read about SEO, there are probably 30 million pages on the web about that.

Web 225