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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning. See [link] (more)

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Mojix In Japanese Distribution Deal With IBM Japan

socalTECH

According to Mojix, IBM will provide system integration systems and customer support for its products int he Japanese market, and distribute the Mojix STAR system itself and through qualified resellers in Japan. The firm is backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital.

IBM 124
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Mojix Signs Middle Eastern Reseller

socalTECH

The firm said it has signed on Universal Media (UMedia), a systems integrator based in Kuwait, to deliver its RFID systems to the Middle Eastern market. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures, and InnoCal Venture Capital. UMedia services oil and gas, manufacturing, logistics, and aviation firms.

Innocal 140
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Mojix Names Services VP

socalTECH

Mojix is venture backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. Levy has also served at PinPoint Corporation.

Services 133