article thumbnail

Nexiant Names New CEO

socalTECH

Lake Forest-based Nexiant , a provider of products for materials management and supply chain management software and hardware, said this week that it has named Bill Sickler as CEO of the firm. Sickler has previously served as Network Computing, Gadzoox Networks, Arzoon, Arcwave, and Ungermann-Bass.

Innocal 140
article thumbnail

5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Marketing 107
article thumbnail

The Corrosive Nature of Over-Introducers

Both Sides of the Table

I find the over-introducers especially corrosive around first-time founders who often struggle with the balance of their time between tasks like building product versus tasks like speaking at conferences or meeting with potential business development partners. In many instances this help is genuine, well-meaning and productive.

Innocal 255
article thumbnail

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Mobile 173
article thumbnail

Mojix Signs Middle Eastern Reseller

socalTECH

Los Angeles-based Mojix , the developer of radio frequency identification (RFID) technology, said over the weekend that it has signed a partnership with a reseller to provide its products in the Middle East. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures, and InnoCal Venture Capital. READ MORE>>.

Innocal 140
article thumbnail

Mojix In Japanese Distribution Deal With IBM Japan

socalTECH

According to Mojix, IBM will provide system integration systems and customer support for its products int he Japanese market, and distribute the Mojix STAR system itself and through qualified resellers in Japan. The firm is backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. READ MORE>>.

IBM 124