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For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” ” My friend Ian Sigelow wrote about this last week and advised people not to take on this kind of job. At Upfront we invested in such a company.
Try to compile all the different types of questions you could be asked about your business, like technical details, financial assumptions and projections, marketing, IP, etc., I would advise trying not to get into an argument with an investor. and prepare a response. Less Is More.
otherwise I prefer to invest less and risk less). Your goal is to invest in engineering (to maintain your product lead), new offices / locations (to capture markets before others), marketing (to capture consumer attention before others do) … all of these activities consume cash often in advance of the revenue they generate.
If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. Push hard to set up the technical reviews, the due diligence meetings, the reference calls – whatever. On the VC front, I advise other VCs I know to also be careful about over grinding.
If you are charged for every nanosecond you spend with your lawyer, consider finding one who is willing to “invest” more aggressively in your success. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. Save money on your office furniture, not on your IP lawyer.
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