article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Marketing 114
article thumbnail

Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

Seed investments are down by any measure (funds, deals, dollars) over the past 3 years in deals < $1 million AND in deals between $1–5 million. As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. thus the rise of “pre seed” investing). What gives?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. One of these experts, David T.

Customer 146
article thumbnail

10 Tips for Crafting Your Executive Summary

Tech Zulu Event

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Here’s how to write an executive summary with impact: 1. Sure you can get help, but the exercise of creating your executive summary is an important one.

Summary 76
article thumbnail

Oh, go ahead and ask for a five-million-dollar investment in your startup.

Berkonomics

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing.

Startup 120
article thumbnail

8 Keys To That First Investment From People You Know

Startup Professionals Musings

In fact, most investors “require” that you already have some investment from friends and family before they will even step up to the plate. You see, investors invest in people, before they invest in ideas or products. If they won’t do it, they why would I as stranger invest in you? It also shows progress to early backers.

Invest 135