Tuesday, March 20, 2007

Kevin Federline Search Engine

Just saw a post - Sleep with a pop star, get your own branded search engine. - talking about Prodege's Search with Kevin Site - http://searchwithkevin.prodege.com/. I actually think this is a pretty innovative model. Take a look at other sites: http://searchwinmerch.prodege.com/?cmd=ct-allsites

But the overall idea is to provide branded search in order to get merchandise from your artist, star, etc. It also works well for non-profit groups:

http://www.prodege.com/organization/partners.html

It's a relatively new concept, but it likely has legs.

(Disclosure: we helped build the system that is behind these.)

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