Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.
Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
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InfoChachkie
JUNE 9, 2011
If someone is searching ‘best coupon website deals’, they really do not necessarily (want) one answer to their question, (rather) they want to get a ranked list (based on) hundreds of peoples’ opinions. If someone is investing in me and my idea, I simply don’t want to let them down. I do everything I do all in or nothing.
Both Sides of the Table
OCTOBER 19, 2009
The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I later learned that they were a spin out from an investment bank. We have invested heavily in this. People said, “invest more.” And covered we did. It all made sense. They were not “real” VCs.
Startup Professionals Musings
MARCH 23, 2013
Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). If you do all these things right as a search results advertiser, you will make money from selling your product. You may be getting great traffic, but poor conversions.
Both Sides of the Table
OCTOBER 29, 2009
As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Listen, it’s the first inning.
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