InfoChachkie

JULY 14, 2011

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. We wanted our investors to have great reputations among their portfolio companies and we wanted a fair set of investment terms.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

NOVEMBER 3, 2014

However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search. Greathouse: Given your deep background in digital marketing, what tips do you have for marketers who haven''t leveraged social commerce sites.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

OCTOBER 3, 2012

Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Key measurements should always include return on investment, and visibility to the targeted audience.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

OCTOBER 8, 2014

” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” No less than Fred Wilson has credited Carlota’s work with having a major influence on his investment strategy at USV.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Startup Professionals Musings

NOVEMBER 12, 2013

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Social Media 93

Social Media Content Startup Web 93

From the Venture Trenches

APRIL 19, 2013

This was in direct response to the implosion of the tech bubble and the fall out of Enron, Worldcom and the questionable research produced by the investment banks in general and Blodget in particular. In 2003 Blodget struck a civil settlement deal with the SEC that cost him $4 million. Blodget also agreed never to work on the Street again.

Blogging 45

Blogging News Journal Invest 45

From the Venture Trenches

APRIL 19, 2013

This was in direct response to the implosion of the tech bubble and the fall out of Enron, Worldcom and the questionable research produced by the investment banks in general and Blodget in particular. In 2003 Blodget struck a civil settlement deal with the SEC that cost him $4 million. Blodget also agreed never to work on the Street again.

Blogging 40

Blogging News Journal Invest 40

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. As part of that move, the firm created a parent firm called Curatemedia (www.curatemedia.com), to oversee ThisNext, Stylehive, and other efforts.

Content 165

Content Demand Sites Media 165

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Affiliates invest the up-front marketing expenses required to attract customers.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Bill doesn’t think you should over invest in them but he does believe in protecting ideas when you have a true invention and many of his companies have done so. We talked about patents.

Competition 350

Competition Idealab Product Ideas 350

SoCal CTO

OCTOBER 5, 2010

And And after 30 years of Venture investing we still have a hard time articulating why. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Here’s one possible explanation – Job titles in a startup mean something different than titles in a large company.

Startup 191

Startup Product Technology Venture Capital 191