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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Understanding culture is paramount, but measuring results is even better. Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested. Return on investment for demand generation. Lead-stage content performance.

Marketing 174
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Shamrock Capital Invests $25M In Video Licensing Firm

socalTECH

Los Angeles-based private equity firm Shamrock Capital has invested $25M in Thought Equity Motion , a provider of video footage licensing services, Thought Equity Motion said today. Shamrock focuses on investment in the media, entertainment, and communications areas. READ MORE>>.

Invest 140
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Finding a strategic partner, investor or buyer

Berkonomics

Research is paramount, and sources are everywhere, especially for public companies and large investment firms. When taking their money, you made a promise to “make them liquid” someday, not to build a lifestyle business where they would be trapped forever, unable to see a return on their investment. Think carefully.

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Fair Boosts Executive Team

socalTECH

In a hint towards Fair's intentions, the company pointed out that Pierantoni also had served as VP of Finance at Cornerstone OnDemand (through its IPO), Chief Accounting Officer of Ticketmaster Entertainment, and also served at Paramount Pictures.

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StyleHaul Names Content Head

socalTECH

Goldwyn was most recently Vice President of Business Development, Digital and Insurge at Paramount Pictures, and spent 13 years with the studio. StyleHaul said Goldwyn most recently had re-launched Paramount Digital Entertainment. READ MORE>>. stylehaul content executive fashion beauty youtube network hollywood fashionable video'

Content 140
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Understanding culture is paramount, but measuring results is even better. Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested. Return on investment for demand generation. Lead-stage content performance.

Metrics 102
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Cyber Rain Finds New CEO

socalTECH

Krug has also previously served at Paramount Pictures and the Walt Disney Company, among other companies. The company is venture backed by Athenian Venture Partners, DeWaay Investment Partners, Funk Ventures, Momentum Venture Management, and the Tech Coast Angels.