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Invoca Releases Updated Product

socalTECH

Santa Barbara-based Invoca , which develops call tracking and analytics tools, says it has released a new version of its software. According to the company, its summer 2020 product release includes simplified and automated call tracking for multi-location businesses, expanded technology integrations, and other features.

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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS

InfoChachkie

Six outstanding entrepreneurs have created this sweet flavor of success in one of the most beautiful places on earth – Santa Barbara, California. Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size. According to Doug, “ productivity fell dramatically whenever the surf was up.”.

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Kevin O'Connor, ScOp Venture Capital, On Startup Success and Investments

socalTECH

This morning's interview is with Kevin O'Connor , a longtime investor and serial entrepreneur, who is now running venture capital investment firm ScOp Venture Capital. Kevin sold his last company, Santa Barbara-based Graphiq, in July of 2017 to Amazon, but has a long history of successful companies, including founding DoubleClick.

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Invoca Debuts New Facebook Ad Product

SoCal Tech Calendar

Santa Barbara-based Invoca , which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. The company said the new product is a result of integration with Facebook's Offline Conversions API.

Product 100
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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. How'd you end up at HG Data? So, I cam on board.

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Apeel Sciences Finds $70M

socalTECH

Apeel is already supplying two products--one for extending the shelf life of avocados, the other of citrus--on products which have been shipping at Costco and Harps Food Stores since June. As part of the funding, Apeel said it will be growing its team in Santa Barbara, out of a 105,000 square-foot facility in Santa Barbara.

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The Changing Venture Landscape

Both Sides of the Table

On the one hand, you’re over paying for every investment and valuations aren’t rational. We back very early stage companies and work alongside executive teams as their build their teams, launch their products, announce their companies and raise their first downstream capital rounds. That used to be called A-round investing.