article thumbnail

Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

article thumbnail

AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.

Platform 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tagger Media Raises $9 Million for Influencer Marketing Service

L.A. Business Journal

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding.

Media 279
article thumbnail

EVgo Doubles Market Value to $4.7B, Partners With GM and Uber

L.A. Business Journal

s market value doubled to about $4.7 billion over the last couple of weeks with investors reacting positively to the Sawtelle-based EV charging station network’s quarterly results along with news of expanded collaboration with General Motors Co. and Uber Technologies Inc.

Marketing 244
article thumbnail

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. Rely On A Public Relations Agency.

Marketing 247
article thumbnail

TikTok Launches Extensive Marketing Campaign

L.A. Business Journal

TikTok is ramping up its marketing efforts in the face of a potential ban in the United States and data security investigations in Europe.

Marketing 130
article thumbnail

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action.

Marketing 154