socalTECH

SEPTEMBER 17, 2009

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent. 06 percent.

Social Media 133

Social Media Media Newsletter Press 133

socalTECH

OCTOBER 5, 2016

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. Financial details of the renewal were not announced.

Santa Monica 178

Santa Monica Journal Screening Media 178

socalTECH

APRIL 17, 2019

AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time. READ MORE>>.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JANUARY 27, 2009

Fox Interactive Media has reportedly laid off a number of staffers, and is restructing its MySpace unit, according to a report in the Wall Street Journal. The WSJ reports that News Corp's Fox Interactive Media division laid off about 5 percent of its work force, or about 100 people.

Media 100

Media Report Layoffs Journal 100

socalTECH

SEPTEMBER 27, 2012

In a proof that it's not all social media and e-commerce here in Southern California, number two ranking startup in The Wall Street Journal's ranking of the "Top 50 Startups" is none other than wireless hardware provider Xirrus , based in Thousand Oaks. That list included Laguna Hills-based Glaukos at number 7; Donuts Inc. ,

West Hollywood 145

West Hollywood Thousand Oaks Southern California Journal 145

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

Demand 168

Demand Media Writing Santa Monica 168

socalTECH

JUNE 21, 2012

The acquisition of Los Angeles-based Savings.com is apparently worth over $100M, plus an unspecified additional amount based on future performance of the firm, according to new numbers provided to the press by acquiring firm Cox Target Media. Savings.com is a provider of online coupons and deal information. READ MORE>>.

Rustic Canyon 168

Rustic Canyon Journal Press Acquisition 168

socalTECH

APRIL 30, 2013

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

OCTOBER 4, 2011

Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. READ MORE>>.

eHow 196

eHow Santa Monica Journal Demand 196

socalTECH

APRIL 20, 2011

10 of the 44 venture-backed companies currently filed to go public are from Southern California, according to an analysis today from the Wall Street Journal. Southern California has been very active in the IPO arena, with successful IPOs recently of Cornerstone OnDemand , Demand Media , and Inphi Corp.

Southern California 167

Southern California Cornerstone OnDemand NewEgg SoCal 167

socalTECH

JUNE 22, 2012

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media.

Journal 140

Journal Advertising Media Invest 140

socalTECH

MAY 8, 2012

According to a report Tuesday in the Wall Street Journal, two political consulting firms--one Democratic, the other Republican--are lobbying the Federal Election Commission to approve a plan to allow political campaigns to accept donations via text messages. At the moment, donations by text are prohibited by the FEC.

Mobile 174

Mobile Journal Los Angeles Report 174

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

MAY 7, 2010

However, it's a very large market--we peg it at around $11 billion a year, and some estimate it to be as big as $20 billion a year, including scientific journals, academic journals, scientific societies, and conferences. We provide rich media to the STM market. That's what SciVee is focused on. Can you describe how that works?

Journal 124

Journal Technical Review UCSD Web 124

socalTECH

JANUARY 26, 2009

Hollywood-based TheWrap.com , a new online news site focused on entertainment and media, said it launched today, backed by venture capital firm Maveron. Tags: thewrap hollywood journalism content venture entertainment capital news maveron media. Amount of the financing from Maveron was not disclosed. READ MORE>>.

Hollywood 100

Hollywood News Journal Entertainment 100

socalTECH

AUGUST 26, 2009

According to a report in the Los Angeles Business Journal, the lawsuits stems from the firing of three of four of the firm's founding partners--Doug, Jason, and Adam Walker--by CEO Zac Brandenberg and investment firm Kayne Anderson Private Investors, L.P., Tags: online advertising media hydra. which controls the company's board.

Beverly Hills 124

Beverly Hills Journal Advertising Los Angeles 124

socalTECH

DECEMBER 28, 2017

Terpin holds an MFA from SUNY at Buffalo and dual BA in journalism and English from Syracuse University, where he serves on the board of advisors at the top-ranked Newhouse School. He also co-founded Direct IPO, one of the earliest equity crowdfunding companies, and founded and sold his first PR firm, The Terpin Group.

Southern California 189

Southern California Santa Monica Conference Newsletter 189

socalTECH

JUNE 6, 2011

Southern California is already establishing a reputation as the home of one of the biggest online publishers, Demand Media. Like Demand Media -- but perhaps more so -- Breitbart.com is also under fire from "mainstream" journalists, who have decried the site's news tactics in multiple political scandals. READ MORE>>.

Southern California 225

Southern California SoCal Demand Sites 225

socalTECH

DECEMBER 23, 2016

Icon Media Direct described how it helped TrueCar use TV ads plus digital to reach mainstream audiences and increase revenue. Also, the week of Silicon Beach Fest, I also was honored to be included in the inaugural 500 Most Influential People in Los Angeles listing by LA Business Journal. The fest has grown with the community.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

socalTECH

NOVEMBER 17, 2010

A few companies have aggregated all of that free media out there from those marketing materials. Because things are moving toward streaming, and online, we become an interesting funnel to move people along the chain to actually consuming that media. My background was totally in traditional media and studios.

Startup 190

Startup Los Angeles Content Hollywood 190

socalTECH

JANUARY 18, 2011

Perfect Market is headed by Julie Sohenfeld, and provides tools to better monetize and create content for newspapers and other publishers, as well as further distribute that content through social media and other channels. As part of the funding, David Horowitz of Comcast Interactive Capital joins the company's board of directors.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Social Media 147

socalTECH

SEPTEMBER 13, 2016

We've been looking recently at partnering with print media organizations like the Los Angeles Business Journal, who have tons of readers and subscribers, who have an amazing audience of people, and who can use Zenvoy to find ways to connect their readers. It also gives them a way to capture a whole new audience.

Startup 100

Startup ACG Organization Networking 100

SoCal Delicious

OCTOBER 8, 2012

Professor Journal. Student Journal. There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Mark Holtzman for The Wall Street Journal. Mark Holtzman for The Wall Street Journal). MarketWatch. MarketWatch. AllThingsDigital.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

SoCal Delicious

SEPTEMBER 19, 2012

magazine and the LA Business Journal. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. You might know Demand Media better as the people behind Cracked, DailyPuppy, and GolfLink. socaltech socal socalcto

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124