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PublishThis Enhances Content Curation Tool

socalTECH

The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels. PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool.

Content 171
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RealPractice Targets Solo Attorneys With New Product

socalTECH

Santa Ana-based RealPractice , which develops legal technology products and related services, said today that it has launched a new, software-as-a-service platform aimed at solo attorneys. The firm has said that it is hoping to become the LegalZoom equivalent for small solo practices. READ MORE>>.

Product 162
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I am taking the lead from GRP and we also invested alongside a number of friends including Dave McClure, Dave Tisch, Ben Smith (Merchant Circle), Brian Lee (ShoeDazzle, LegalZoom), Jason Calacanis, Evan Rifkin, Jennifer Lum, Jay Weintraub and a whole host of other angels. I first met Ethan in 2005.

CTO Coach 359
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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities. If Legalzoom goes public and Shoedazzle continues on its impressive trajectory, Brian Lee certainly deserves a nod.

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LawKick: A Modern Way To Find Legal Help

socalTECH

Lawyers on the platform love the experience. That''s why people turn to Legalzoom and Docstoc, and use those free documents because they just don''t want to deal with lawyers. That''s why we shifted from originally being a hiring platform for a lawyer, to more like matchmaking for lawyers. It''s more of a silent auction.

Help 240
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Catching Up With Joanne Bradford, Demand Media

socalTECH

We looking our studio system and listening platform, and figured out many thousand travel articles we could write for them, worked on the format, and found writers, who had been reviewed and rated, with at least five years of travel writing experience to help. For Legalzoom, it's a very different model.

Demand 240
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

And despite what I keep hearing from others – these are not content “hit businesses&# they are “content production platforms&# that are producing scale like I’ve never seen and at a cost structure that is astounding. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA.