Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013.

Mogreet Gets $4.1M More

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Los Angeles-based Mogreet , the provider of mobile video marketing services which is run by James Citron, said this morning that it has raised $4.1M Mogreet said the funds will go towards launching mobile sharing service moShare. Mogreet launched moShare back in January, looking to help users more easily share video, pictures, songs, and other information via their mobile phone. mogreet venture capital mobile marketing sharing software

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Mogreet Ramps Sales, Marketing Team

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Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ehrlich was formerly Executive Director at Attention, and also is well known for her role working with the Social Media Club and other tech organizations in Los Angeles. Venture backed Mogreet provides its video-based, mobile marketing services to brands.

Mogreet Connects With Facebook

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Los Angeles-based Mogreet , the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. The firm said it has added a new feature allowing consumers to share videos from Mogreet advertisers on their Facebook news feed, via a single click. Mogreet said the new feature will allow advertisers to track the number of postings to Facebook and views of videos.

Mogreet Targets Hispanic Market

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Los Angeles-based Mogreet , the provider of a mobile video marketing product which is headed by James Citron, said yesterday that it has been targeting the Hispanic market with its services, and now counts a number of large customers in that category. Mogreet explained that it has launched a number of mobile marketing campaigns with leading Spanish-language broadcast and media companies, although it did not discuss any financials or impact of those deals.

Mogreet: Verizon Leads On Video Messaging

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Los Angeles-based Mogreet , the mobile marketing and video firm headed by James Citron, released mobile video stats gathered by the firm during Q1 today, saying that Verizon leads the market in terms of mobile video messaging views. Mogreet is venture backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. mogreet video advertising view smartphone phone wireless

Mogreet Launches MMS Ad Platform

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Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. Mogreet said that it already has customer using the service, including Oakland television station KTVU, owned by Cox Media Group, which is using the service to add advertising to viewers who have opted to receive daily video MMS news from the station.

Mogreet Opens Midwest Sales Office

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Los Angeles-based Mogreet , coming off a new round of venture funding, is in expansion mode, saying that it has opened up a new Midwest sales office for the company. Mogreet said it has opened up a new office headed by Joshua Pyne, who the firm snagged from ChaCha, the mobile questions and answers service. Mogreet recently raised $4.1M sales executive midwest marketing mogreet

Mogreet Finds $2.8M More

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Los Angeles-based Mogreet , the provider of mobile video marketing services, has raised $2.8M Mogreet has previously raised funding from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, and Spyglass Ventures. mogreet venture capital mobile video marketingmore in a new funding round, according to a regulatory filing by the firm this week. No details on the funding have been announced by the company, which is led by James Citron.

Mogreet Expands Sales Chops

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Los Angeles-based Mogreet , the video-based, mobile marketing firm headed by James Citron, reported today that it has named Jesse Silver as Senior Sales Director. Mogreet said it is expanding the sales team to drive new business for the company. Mogreet is venture backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, and Spyglass Ventures. mogreet sales executive mobile marketing services

Mogreet Wins CBS TV Station

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Los Angeles-based Mogreet , the video marketing and mobile messaging startup headed by James Citron, said today that it has launched a new mobile video service for WGCL-TV, CBS-Atlanta. According to Mogreet, the new service will deliver video news and weather alerts to viewers' mobile devices. Mogreet said it is powering the service, which allows users to text keywords to the station for video updates. mogreet television mobile marketing video

payvia Buys Mogreet

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Los Angeles-based mobile carrier billing service Payvia has acquired fellow Los Angeles firm Mogreet , the two companies said this morning. Mogreet was venture backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Draper Associates, and Spyglass Ventures. As part of the acquisition, the companies said that Mogreet''s full team will join payvia, and Mogreet founder and CEO James Citron will become its Chief Marketing Officer.

Mogreet Targets Broadcasters

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Los Angeles-based Mogreet announced this morning that it is releasing a new product, aimed at the radio broadcasting industry. According to Mogreet, its new Mocast Broadcast Platform is specifically aimed at helping move radio stations into the mobile space, providing a platform for those stations to automate delivery of breaking news and multimedia, run contests and sweepstakes, provide daily deals and coupons, and more via mobile phone.

Mogreet Ties With Oddcast

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Los Angeles-based Mogreet , the mobile marketing firm headed by James Citron, said today along with Oddcast that the firms have partnered. The two said that the two will combine Oddcast's talking avatars with Mogreet's MMS marketing and messaging platform, launching with a mobile effort with E*TRADE Financial. Financial details of the deal between Mogreet and Oddcast were not disclosed. Tags: mogreet oddcast mobile marketing

Mogreet Signs ChaCha

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Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. According to Mogreet, ChaCha is using its new Multimedia Messaging (MMS) ad serving capabilities, which allows brand advertisers to deliver videos and pictures to mobile phones. mogreet chacha question answer mobile marketing video advertising

Mogreet Names Two Execs

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Los Angeles-based mobile video marketing firm Mogreet announced today that it has hired Scott Rogers as Vice President of Sales and Brand Solutions, and promoted John Allen to Vice President of Entertainment Sales. Allen was most recently Director of Sales at Mogreet. Mogreet was originally a provider of vidoe greeting cards delivered via mobile phone and SMS, and has recently expanded to offer mobile video-based marketing to clients.

Mogreet Powers Pretty Little Liars Mobile Campaign

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Los Angeles-based Mogreet , the mobile marketing and greeting card firm headed by James Citron, said today that the firm was behind a mobile video messaging campaign with ABC Family, for its Pretty Little Liars premier this evening. Mogreet said that it worked with ABC Family to drive tune-in and interaction with viewers through the mobile video messaging campaign for the new original series, helping ABC to build its mobile database.

Mogreet Inks Deal With American Greetings

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Los Angeles-based Mogreet , the mobile marketing and greeting card firm run by James Citron , said today that it has inked a partnership with greeting cards firm American Greetings , via the card firm's online division, AG Interactive. According to the two, AmericanGreetings.com will offer MMS greeting cards using Mogreet's mobile video marketing platform. Mogreet is venture backed by Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures.

Mogreet Powers Hotel's Mobile Marketing Campaign

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Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Mogreet said it powered a text-to-shortcode video marketing effort through traditional advertising, plus outreach on Facebook, Twitter, and the hotel's website. Tags: mogreet video marketing mobile advertising

Mogreet Lands Fashion Firm Steve Madden

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Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, announced this morning that it has inked a deal with Steve Madden , where it will provide rich media mobile marketing as part of Steve Madden's marketing efforts. The two said that Mogreet will power Steve Madden's efforts to reach consumers directly on their mobile devices, including information about news, sales promotions, exclusive content, and more.

Interview with James Citron, Mogreet

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This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We have 3000 Mogreets, created by famous content creators, including some iconic clips from movies, and more.

Mogreet, Mobile-XL Partner

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Los Angeles-based wireless software publisher Mobile-XL reported Thursday that it is partnering with Venice-based mobile video messaging firm Mogreet. Mogreet operates a mobile greeting card service which sends short video snippets to mobile phones. Founded in 2006, Mogreet is a privately held company. According to Mobile-XL, both companies have committed resources toward developing a mobile messaging platform.

Payvia Becomes Outspoken, Focuses On Mobile Marketing

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Los Angeles-based Payvia , which is backed by Silver Lake Sumeru, said today that it has rebranded the company and refocused the company on SMS and MMS marketing. The shift comes about ten months after the acquisition of SMS and MMS marketing company Mogreet by Payvia. payvia outspoken mobile marketing video mogreet

Launchpad LA Starts Accepting Fall 2013 Applications

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Launchpad LA , one of the more high profile startup accelerators in Los Angeles, has opened up applications for its next class. The accelerator is one of the earliest in Los Angeles, having originally started as a mentoring group headed by blogger and venture investor Mark Suster of Upfront Ventures (formerly GRP Partners). The accelerator has been accepting applications since last week for its Class 6, which will run from mid-September to mid-January.

Exactly Me Looks To Connect You With People Exactly Like Yourself

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Los Angeles-based Exactly.me , a new, photo-driven messaging startup, has launched an app which looks to connect people who meet people who are "exactly like you"--or at least, who are very like-minded. The startup, led by Los Angeles startup veteran Jay Goss, says the company's technology was developed by the former CTO of AskJeeves, and uses photo sharing to power a recommendation engine.

WellCaster Sets Up Shop In LA, Hires Jay Goss As President

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WellCaster , a developer of enterprise wellness apps, has set up its operations in Los Angeles, and hired LA technology veteran Jay Goss as President of the company. Goss hass previously been an executive at Mogreet, Numedeon (Whyville), RxVantage, and ExecuSurv. WellCaster says it now has offices in both Los Angeles and New York.

Putting the Pedal to the Metal at Amplify

From the Venture Trenches

Mogreet explained the benefits of using pictures and videos in text messaging campaigns and late in March the entire co-working space was turned into a gallery with about fifteen different artist’s on display.

Putting the Pedal to the Metal at Amplify

From the Venture Trenches

Mogreet explained the benefits of using pictures and videos in text messaging campaigns and late in March the entire co-working space was turned into a gallery with about fifteen different artist’s on display. Every founder can directly access any investor or mentor in the Amplify army of cohorts, which adds up to more than 70 of the most influential business professionals in Los Angeles and beyond.

Pledgeling Names CEO

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Los Angeles-based Pledgeling , which operates an online service to help users make micro- and impulse donations to charities, has named local startup veteran James Citron as CEO. Citron was previously CEO of mobile messaging and marketing firm Outspoken, and prior to that, was CEO and founder of Mogreet, which was acquired in 2013.

Tech Crawl Redux: Silicon Beach Tour Hits Venice

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This time, the group says it so far will be visiting accelerator Amplify, mobile messaging firm Mogreet, and 2 Billion Monkeys, and other local companies in the Venice Beach area, with more startups to come. What do you get when you combine beer and startups?