InfoChachkie

OCTOBER 20, 2011

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. If you haven’t already subscribed yet, subscribe now for.

Marketing 256

Marketing Media Examples Organization 256

socalTECH

DECEMBER 12, 2019

Malibu-based CurtCo a new startup founded by a veteran of the magazine business, is taking on the podcasting market, and has launched what it says is a new "podcast platform". READ MORE>>.

Malibu 100

Malibu Report Hollywood Platform 100

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. READ MORE>>.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

socalTECH

MARCH 4, 2020

According to Sonos, it has appointed Deirdre Findlay, Chief Marketing Officer of Conde Nast, and Joanna Coles, former Chief Content Officer of Hearst Magazines, to its Board of Directors. Coles is a TV producer for Disney, an advisor to Cornell Capital, and formerly had been Chief Content Officer at Hearst Magazines.

Santa Barbara 113

Santa Barbara Snapchat Content Google 113

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Cover story for industry magazine. Best possible press: too early to market. You might be an exception.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

socalTECH

DECEMBER 24, 2012

Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Mogreet is a provider of technology used for mobile and MMS marketing.

Mogreet 277

Mogreet Mobile Marketing Social Media 277

Berkonomics

APRIL 20, 2023

Fortune Magazine and Harvard studies Attempting to get to the number of real failures for all startups, not just those with angel group investments, Fortune Magazine published an article claiming that 90% of these startups do fail. Way above market investment returns.

Statistics 156

Statistics Startup Study Invest 156

socalTECH

JANUARY 8, 2020

We have published 74 different magazine titles over the last 30 years. We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. It's a fairly unique business model for this market, and right now we have two distinct divisions.

Media 150

Media Report Advertising Content 150

socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

SoCal Tech Calendar

OCTOBER 12, 2020

We are excited to introduce you to an incredible set of companies who have risen to the top this year based on the viability of their business model, size of addressable market, management team expertise, board of advisors, and competitive advantage in their market. Learn more during the event.

Pepperdine 100

Pepperdine Company Companies Competition 100

socalTECH

APRIL 5, 2019

Hispanic market, says it has inked an exclusive partnership with Artear , a media and television company in Argentina. H.Code said it will gain sole access to Artear''s digital advertising inventory here in the United States, including ads on Artear's other properties, Ciudad Magazine, eltrece, ElDoce.tv, and Todo Noticias (known as TN).

Media 113

Media Company Companies Advertising 113

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. Tags: magazine photography flipgloss fashion forbes. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers.

Marketing 100

Marketing Yahoo Venice Media 100

TechCrunch LA

JANUARY 30, 2019

Nine years after launching its online magazine, and three years after diversifying into the subscription box business , FabFitFun has raised $80 million in a growth round of funding led by Kleiner Perkins with participation from its previous investors Upfront Ventures and NEA. .

Newsletter 212

Newsletter Los Angeles .Net Platform 212

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. Revenue models became more important a measure than traffic, although market share was and still is an over-weighted part of the value of any Internet-based entity.

Metrics 296

Metrics Sites Advertising Web 296

TechCrunch LA

SEPTEMBER 11, 2019

We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch. What we are creating is less of a consumer magazine. Health , hopes she can take back the narrative. When you’re caring for yourself or someone you love, there are standards.

Guide 241

Guide Research Journal Seed Funding 241

socalTECH

MARCH 3, 2011

Los Angeles-based CraveOnline , the male lifestyle content site owned by Evolve Media, said today that it has partnered with SEP, Inc, owner of boxing publication The Ring Magazine. CraveOnline said it will create a new boxing site for the publication, and also provide full media services, including sales efforts and working with marketers.

News 157

News Sites Content Media 157

socalTECH

OCTOBER 10, 2012

The magazine, in its list of startups worth watching , identified Efficient Power Conversion Corp. in El Segundo; RFaxis in Irvine; and Transphorm in Goleta as companies in its list, which was based on evaluating technology, market, maturity, financial position, investors, and leadership. Efficient Power Conversion Corp.

Southern California 178

Southern California El Segundo Venture Capital Google 178

socalTECH

FEBRUARY 20, 2019

Power, Billboard, Electrolux, Entrepreneur Magazine, Hamilton Beach, University of Utah, and tohers already have signed up to use its platform. Brainbase says it has created a new tool, called Brainbase Assist, which it is offering up to brands to manage and automate the licensing of those brands for use in products.

Seed Funding 113

Seed Funding Platform Los Angeles Tool 113

socalTECH

APRIL 27, 2011

The firm said the software, available via its beta program, allows users to build, market, and distribute applications based on its Qualcomm AR platform. Qualcomm's software allows users to build interactive, 3D experiences which interact with real world images on printed media, such as books, magazines, tickets, signs, and product packaging.

Software 191

Software San Diego Platform Media 191

Tech Zulu Event

AUGUST 26, 2013

By bringing sophisticated marketing tools to mobile, the platform empowers digital publishers to derive more value from their apps.”. Firms will also gain automated marketing efforts from the partnership which will reduce time spent managing campaigns and minimize negative app store reviews via an in-app customer support tool.

Mobile 83

Mobile Technical Review Tool Software Review 83

Xconomy

APRIL 2, 2019

It was the first company in the world to reach a $1 trillion market capitalization, and it is the most valuable company in the world today. PC magazine recently released its 2019 Readers’ Choice Awards and Apple finished #1 for Laptops, Desktop PCs, and Tablets. Apple is a global icon.

Satisfaction 61

Satisfaction Customer Custom Capital 61

Tech Zulu Event

NOVEMBER 5, 2012

3D Robotics has raised over $5 million in round two funding to accelerate its growth and expansion into new markets says Chris Anderson 3DR CEO and former Editor in Chief of Wired Magazine, Entrepreneur and author. 3DR will soon open an office in the SF Bay Area dubbed 3DR North to do its sales/marketing and community development.

Marketing 71

Marketing Funding Software Engineering San Diego 71

socalTECH

JUNE 2, 2011

Los Angeles-based Causecast , the cause marketing firm founded by Ryan Scott, said today that it has launched a new service which will help companies show how they are supporting charities and causes. As part of the beta launch, Causecast said it is working with CR Magazine to drive a "100 Best Corporate Citizens List" for that publication.

Causecast 182

Causecast Services Southern California Los Angeles 182

socalTECH

JUNE 24, 2011

United Online shifted Classmates into the nostalgic content market in February, as adoption of social networking sites like Facebook made the firm's prior business model irrelevant. Classmates' Memory Lane provides nostalgic magazines, school yearbook pictures, song samples, and more. Classmates International Inc et al) on Thursday.

Woodland Hills 145

Woodland Hills Sample Social Network Competition 145

Startup Professionals Musings

AUGUST 14, 2022

How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market economy (marketquake)? These few seem more adept at executing market and technology turns, not just incremental evolution.

Startup 134

Startup Entrepreneur Summary Organization 134

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. Pardot to Redefine Marketing Automation. Over 100million in Cash.

Platform 56

Platform Marketing Social Media Web 56

socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics.

Advertising 140

Advertising Los Angeles Sites Media 140

Berkonomics

MAY 30, 2019

There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. And that’s delivering power at the right moment to the right recipient.

Case Study 120

Case Study Study Custom Customer 120

socalTECH

MAY 5, 2010

According to the firm, it has named Aisling McDonagh as Senior Sales Director, Todd Dufour as Head of Influencer Marketing & Talent Relations, and Judith Heimowitz and Mary Michael Marlo as Directors of Integrated Marketing. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

SEPTEMBER 26, 2012

The Consumer Reports review is unusual, in that the car is the most expensive car the organization has ever tested, at $107,850; the magazine is known more for its testing of more practical, mainstream consumer sedans and other vehicles. READ MORE>>.

Report 153

Report Class News Organization 153

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Berkonomics

MARCH 9, 2017

Attempting to get to the number of real failures for all startups, not just those with angel group investments, Fortune Magazine published an article claiming that 90% of these startups do fail. Way above market investment returns.

Startup 266

Startup Statistics Tech Coast Angels Study 266

InfoChachkie

MAY 5, 2014

Their focus on ease-of-use form over function resulted in a series of products that defeated stalwart incumbents, including marketing-leader Symantec. Because of its denuded feature set, the most significant challenge we faced when launching GoToMyPC was properly setting the market’s expectations.

Symantec 227

Symantec Technical Review Software Review Design 227

Both Sides of the Table

JULY 6, 2016

I was interviewed recently by Inc Magazine and they have been publishing snippets of this interview online. I feel strongly that lowering the bar for risk-taking in all of its forms: liabilities, work-force flexibility and de-stigmatizing of businesses that don’t succeed would inevitably lead to more innovation and more job creation.

Startup 261

Startup Press Blogging .Net 261

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Maybe you sit and read Inc magazine for a while in the outside patio enjoying the sunny weather before you have to lock yourself in your white walled box chained to the computer working into the late night hours. Help a Reporter Out (HARO).

Customer 85

Customer Custom Marketing SEO 85

socalTECH

AUGUST 13, 2009

500 listing was that Woodland Hills-based ReachLocal , a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M magazine ranked the firm as the 39th fastest-growing private company in America. One of the revelations in yesterday's Inc. in revenues of 2005.

ReachLocal 133

ReachLocal Woodland Hills Advertising Funding 133