socalTECH

FEBRUARY 20, 2019

Brainbase says it has created a new tool, called Brainbase Assist, which it is offering up to brands to manage and automate the licensing of those brands for use in products. Power, Billboard, Electrolux, Entrepreneur Magazine, Hamilton Beach, University of Utah, and tohers already have signed up to use its platform.

Seed Funding 113

Seed Funding Platform Los Angeles Tool 113

Both Sides of the Table

DECEMBER 11, 2022

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth.

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

Both Sides of the Table

AUGUST 23, 2012

They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. Key moments: 16 minutes in: Transitioning magazine readers to e-formats. 15:30 How do you view the transition of your magazines to the iPad, to e-readers? 37:30 What are your thoughts on product placements? Watch: [link].

Media 285

Media Company Companies Venture Capital 285

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. Niche marketing means targeting the right audience at the right time for the right product.

Marketing 266

Marketing Resource Advertising Social Media 266

InfoChachkie

NOVEMBER 5, 2012

After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. However, he stopped in his tracks when he learned that the engineers had only created a single product, rather than a family of graphics cards. We repackaged them and branded them as different products.

Marketing 271

Marketing Startup Sales Customer 271

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra will oversee the firm's product innovation and technology functions.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

Berkonomics

DECEMBER 30, 2021

In aviation circles, we read in our pilot magazines about “Never again!” It would not be handling the expensive hardware that is part of its required sale at all, other than to recommend alternatives and charge for coordinating the purchases of differing supplier products, oversee the installation. We ask ourselves “what if?”.

Entrepreneur 156

Entrepreneur Training Invest Software 156

socalTECH

APRIL 27, 2011

Qualcomm's software allows users to build interactive, 3D experiences which interact with real world images on printed media, such as books, magazines, tickets, signs, and product packaging. Qualcomm said the software is optimized for running on its Qualcomm Snapdragon chipset, but will run on all Android 2.1 or greater smartphones.

Software 191

Software San Diego Platform Media 191

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

socalTECH

APRIL 8, 2013

The firm said its new Revenue Intelligence service--aimed at online publishers such as newspaper chains and national magazines--helps publishers understand the link between their content, audience, and advertisements. Pricing on the new product was not announced. The new product comes thanks to the acquisition last fall of JumpTime.

OpenX 159

OpenX Content Services Advertising 159

TechCrunch LA

SEPTEMBER 11, 2019

We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch. What we are creating is less of a consumer magazine. Health , hopes she can take back the narrative.

Guide 241

Guide Research Seed Funding Journal 241

Berkonomics

MAY 30, 2019

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 120

Case Study Study Customer Custom 120

Tech.Co

MAY 26, 2020

Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. Here are some of the top options available in 2020 to anyone who wants to earn a living or a side hustle by recommending products online. Top Publications: BuzzFeed News, Vox, New York Magazine.

Buzzfeed 130

Buzzfeed Technical Review News Networking 130

Startup Professionals Musings

FEBRUARY 26, 2023

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences. Network model.

Startup 117

Startup Pricing Netflix Customer 117

socalTECH

SEPTEMBER 28, 2010

A number of Southern California inventors and companies have been recognized today by magazine Popular Mechanics , for their work on what the magazine says are "world changing" innovations.

Southern California 145

Southern California SoCal CalTech UCLA 145

Both Sides of the Table

FEBRUARY 28, 2018

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296

Product Course Customer Custom 296

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Cover story for industry magazine. As a product marketing effort, it was a failure.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

socalTECH

FEBRUARY 8, 2012

The competition comes even as United Online appears to have been beating a quick retreat from that business, instead shifting users to Memory Lane, a new site which offers up actual, digitized high school yearbooks, nostalgic content, old magazine covers, and other products geared to a similar user base as Classmates.com.

Social Network 145

Social Network Startup Sites Competition 145

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics.

Advertising 140

Advertising Los Angeles Sites Media 140

Tech Zulu Event

AUGUST 26, 2013

Mag+ iOS digital publishing platform will come with inbuilt Appboy’s mobile relationship management products to make it easy for publishers to access and eliminating the need for technical setup. Tools to understand and communicate with their readers.

Mobile 83

Mobile Technical Review Tool Software Review 83

Both Sides of the Table

APRIL 21, 2013

If you ever want to read the great American generational immigrant business story read American Pastoral by Philip Roth, which won the Pulitzer Prize and was voted by Time Magazine as one of the best 100 books of all time. Was this the latest Chinese product to take off in the US? He was driven by wanting to provide a great product.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

InfoChachkie

MAY 5, 2014

Good thing I was never entrusted with product design. Their focus on ease-of-use form over function resulted in a series of products that defeated stalwart incumbents, including marketing-leader Symantec. In fact, the product''s tagline, “Fast, Easy, Secure,” was an overt rebuke of Symantec’s cumbersome solution.

Symantec 227

Symantec Technical Review Software Review Design 227

SoCal Tech Calendar

AUGUST 12, 2010

PANELISTS: Anthony Astarita Vice President, Digital Products, Barnes and Noble Anthony Astarita joined Barnes and Noble in 1998 and was appointed vice president of digital products in 2007. Wednesday, August 18, 2010 -- CommNexus Presents: E-Books New Industry Making Big Waves - What Happens Next? See [link] (more).

Product 100

Product Develop Development 100

Startup Professionals Musings

MAY 27, 2020

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences. Network model.

Startup 168

Startup Customer Custom Netflix 168

Berkonomics

JUNE 30, 2012

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

JANUARY 28, 2012

But on the other hand if you have a product with a very high gross margin (software, virtual goods, etc.) I believe in integrated products. I think many recent companies make the mistake of not investing enough in web products, if they invest anything at all. I love using Yelp’s mobile product. I also love Batch.

Web 334

Web Mobile Startup Software Review 334

Both Sides of the Table

JULY 6, 2016

I was interviewed recently by Inc Magazine and they have been publishing snippets of this interview online. I feel strongly that lowering the bar for risk-taking in all of its forms: liabilities, work-force flexibility and de-stigmatizing of businesses that don’t succeed would inevitably lead to more innovation and more job creation.

Startup 261

Startup Press Blogging .Net 261

InfoChachkie

JUNE 3, 2013

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". So naturally, we started getting all this product awareness, right?

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

socalTECH

NOVEMBER 17, 2010

According to ThisNext, it has hired Marc Alice Haney, a celebrity stylist and women's magazine veteran, as Editor-in-Chief of the site, and also created a "Tastemaker" program which taps celebrity stylists for recommendations on their products. The firm--which says it is now seeing 6.5

SoCalTech 124

SoCalTech Santa Monica Sites Content 124

socalTECH

JANUARY 14, 2009

The firm said that it has added Darshan Kantak, Chief Product Architect for Yahoo's Marketing Products Division; Larry Goodman, President of White Mountain Media; Jonah Schnel of the Ezralow Company; and Chris Muller, Director of Business Development of Synthasite, to its advisory group. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

Startup Professionals Musings

JUNE 5, 2012

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. Cross endorsement.

Company 96

Company Companies Startup Examples 96

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery. GoToMy Rebranding Campaign.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

OCTOBER 10, 2011

By the hypermarket business is based on turning over large volumes of product and making money on the number of “turns” that each product has and on the banking “float” (when you get paid versus when you have to pay your supplier). They price cheap, stack ‘em high and want to move a ton of product.

Netflix 287

Netflix Customer Custom Pricing 287

Tech Zulu Event

JULY 17, 2011

TQ Jefferson, Marvel Entertainment, VP of Production, Games @Marvel. Hal Hefner, artist, writer and creator of Heavy Metal Magazine’s first online comic, Gates @gatesthecomic. Scheduled Speakers. Thomas Jane, actor (Hung, Punisher), Founder / President of Raw Studios (comics and graphic novels publisher) @thomasjane.

Entertainment 111

Entertainment Social Media Networking Web 111

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products.

Startup 182

Startup Commerce Design Media 182

Tech Zulu Event

SEPTEMBER 27, 2013

“Made in the USA” is more than just a slogan; it’s a philosophy for business, one that emphasizes the importance of staying within the national economy and creating products of the highest quality. There’s a reason why Apple has recently pledged $100 million in American manufacturing plants for future products.

Technology 104

Technology Google Mobile Outsource Development 104