Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.

Press 319

Press Startup Writing Training 319

InfoChachkie

JUNE 3, 2013

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". From 35 To 500 Readers. According to John, "So, we, we sent.(an

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Tech.Co

MAY 26, 2020

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. The impact?

Buzzfeed 130

Buzzfeed Technical Review News Networking 130

InfoChachkie

MAY 5, 2014

I hesitate to write about design, as I have never considered myself to be a "color or font" person. Good thing I was never entrusted with product design. Their focus on ease-of-use form over function resulted in a series of products that defeated stalwart incumbents, including marketing-leader Symantec.

Symantec 227

Symantec Technical Review Software Review Design 227

Both Sides of the Table

JULY 6, 2016

I was interviewed recently by Inc Magazine and they have been publishing snippets of this interview online. But even more important than personal lessons of failure, I believe acceptance of failure at a societal level is one of the key ingredients that allows the technology startup industry in the US to flourish.

Startup 261

Startup Press Blogging .Net 261

Both Sides of the Table

JANUARY 28, 2012

I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. But on the other hand if you have a product with a very high gross margin (software, virtual goods, etc.) I believe in integrated products. I love using Yelp’s mobile product.

Web 334

Web Mobile Startup Software Review 334

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. And I actually got pretty decent grades in English and writing overall. I write on my blog how I think in my head. Yes, I went to school.

Startup 349

Startup Writing Blogging Press 349

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Tech Zulu Event

OCTOBER 11, 2013

I have run newspapers, magazines, and websites and I have written for them all. No matter where I worked, I never found any sort of product that managed the workflow between editors and writers and it is the number one problem in the publishing world. I built the product I wanted, as a writer, editor, and as a publisher.

Journal 90

Journal Startup Writing Media 90

Both Sides of the Table

SEPTEMBER 13, 2009

We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 We started building 4 products so that our end-to-end, supply-chain services would be complete (MVP? Don’t listen to what journalists say about your product or company.

Startup 310

Startup Press Venture Capital Journal 310

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Tech Zulu Event

OCTOBER 27, 2014

“The most exciting products on the market are set to disrupt what we know about technology and innovation, just as the iPod and iTunes changed the way the world buys and listens to music.” ” Smart products need to have added value, according to Itzkovitch in his article published on Medium. .

Belkin 92

Belkin Startup Google Press 92

socalTECH

JUNE 8, 2011

Jimmy Hendricks: Our lead product is a white label, daily deal product. We've got three core product centers; the online contests that drive traffic, the daily deals that drive revenue, and then we are also looking at a marketplace product for online communities that want to sell deals, but don't want them as daily deals.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

JANUARY 12, 2016

There are three things we know about startup business plans: one, you will write one eventually. Two, you will come to rely on your business plan, no matter when or why you write one. And three, you will throw the first business plan you write in the trash. The Product has to be Flashy. A One Man Band is King.

Startup 40

Startup Writing Ideas Capital 40

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” NewTek Inc.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. Are you targeting Hollywood and existing script writing software? Scripped (www.scripped.com) is applying the world of Web 2.0 What's Scripped?

Content 138

Content Writing Software Review Hollywood 138

InfoChachkie

JULY 21, 2011

Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). 2) Congratulations on Entrepreneur magazine recently naming BetterWorks a “ Brilliant Company.” What must a startup do to motivate you to write them a check? Click here to listen to the Audio File.

Summary 246

Summary Tips Sales Entrepreneur 246

Both Sides of the Table

JULY 19, 2015

I’ve tried over the years to write many times about the realism of the downsides of being an entrepreneur because there is a complete cognitive dissidence between what you read about yourself in the press and what you feel internally about where you’re at in the journey. . — Mark Suster (@msuster) July 19, 2015.

Press 150

Press Venture Capital Startup Entrepreneur 150

InfoChachkie

APRIL 9, 2012

Keep your write-ups to a single page. Exercise II: Your Fortune Magazine Interview. For each one, answer the following questions as if you were being interviewed by a writer from Fortune magazine. Product Name. State the anticipated name of your product/service. You might want to read: Lousy Product Names.

Startup 243

Startup Ideas Entrepreneur Statistics 243

Xconomy

JUNE 6, 2016

After operating in the shadows for the past 11 years, a San Diego neural technology company founded by former NASA administrator Dan Goldin is stepping into the light to introduce two commercial products intended to advance the frontier of human-machine interaction. I SIS confirmed his death in its Dabiq magazine in January.

Artificial Inteligence 62

Artificial Inteligence San Diego CTO Hire Outsource Development 62

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

MARCH 13, 2011

In the past century, curators for business information were specialized news magazines like Forbes and Inc., They write and tweet every day, with the single guiding credibility and personality that the new social culture demands. These are great for understanding the big picture, spotting trends, and product reviews.

Entrepreneur 92

Entrepreneur Technical Review Blogging Java 92

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” NewTek Inc.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Tech.Co

SEPTEMBER 21, 2015

Richard Botto, Stage 32’s founder and CEO, says, “It’s certainly no longer a fact that filmmaking and television production only happens in LA and NY. The fact that all classes are streamed, recorded and available for viewing later means it works for busy people living in any time zone. The stage is now global.

Education 82

Education Entertainment Class Manhattan Beach 82

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. An inflated sense of financial well-being can result in sloppy budgeting and accounting as you write checks here and there without pause.

Startup 92

Startup Capital Blogging Ideas 92

Both Sides of the Table

JANUARY 1, 2016

But putting no time into anchoring your beliefs because you’re too busy executing sales, marketing, support, product & engineering is an easy recipe for leadership drift. They get involved in hard product decisions. They sign big biz dev deals and get stories written for Future Magazine or TechCrunch. I like writing.

Startup 150

Startup Coach Course Invest 150

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

SEPTEMBER 8, 2009

He writes with a great perspective and is well worth reading. I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. Ask if you could shadow different functions like marketing, finance or product management.

Startup 337

Startup Venture Capital Study Course 337

socalTECH

JUNE 23, 2011

We stopped doing consumer facing content a year ago, and handed over writing of the Impact Section on Huffington Post to the team at AOL. The first one we launched was with Corporate Responsibility Magazine, where the top 100 corporate citizens will be on their web site. However, you'll never see that in the media.

Causecast 222

Causecast Startup Content Education 222

Tech Zulu Event

MAY 7, 2011

Maybe you were reading the latest magazine and breezed right pass an advertisement offering a 10% discount if you scanned their code. We enjoy tinkering with objects, reverse engineering products, and building things. Thanks to QR codes we are able to embed a great amount of information for instant access.

Advertising 87

Advertising Content Template Technology 87

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

DECEMBER 1, 2011

Most of the marketing tools out there are designed to market products with visual and text advertising, which doesn’t work for marketing music. Roshmond “Sum” Patten comes from RIME magazine and is a killer Emcee with his own band, The Milky Way, and was recently featured on a new Malkovich track called What I Know.

Startup 80

Startup Design Advertising Search Engine Optimization 80

SoCal Delicious

MAY 6, 2012

There are hundreds of entrepreneurs here in Los Angeles who are building awesome companies, writing awesome books, making awesome movies and are trying to solve important problems to help make this world a better place. Although a new company, it is already gaining momentum—being featured in European CEO, Playboy, and Da Man Magazine.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

OCTOBER 25, 2014

When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. Of course you need a new angle to get a journalist interested because they don’t simply want to write what everybody else has covered.

Press 415

Press Course Google Writing 415

Both Sides of the Table

JANUARY 31, 2010

We built 4 products simultaneously to compete with the perceived need to offer end-to-end solutions like our US counterparts. I stayed up late every night after a day of meetings doing email until 3am so that I didn’t feel out of touch with our product and sales pipelines. I’m normally too cool to write posts like this.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308