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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The subject of numerous glowing profiles in online and print fashion and lifestyle magazines (including, most recently, in High Snobiety ), Lil Miquela’s stardom (and her fellow avatars) fascinated because the characters’ creators coyly toed the line around “her” self-awareness and their own. ” That was a lie.

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Niche marketing works. Here’s how.

Berkonomics

So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. Create social media posts with links to your site that drive search engine scores and increase search traffic. Of course not. And most of all, never give up!

Marketing 266
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. We have published 74 different magazine titles over the last 30 years. That's absolutely crucial in magazines, and in the way we ran events. Talk about what CurtCo is working on?

Media 150
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. Here''s how they pulled it off.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. Here''s how they pulled it off.

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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. In a startup this is a mistake.

Startup 349
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Here’s How to Do PR on a Budget

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319