article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

article thumbnail

What are the odds of your startup’s success?

Berkonomics

The Angel Capital Association recently published a study contributed to by several of my friends quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die. What does THAT mean?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

article thumbnail

Startups: What are your odds for success?

Berkonomics

The Angel Resource Institute (ARI) recently published a study conducted by well-respected Rob Wiltbank, quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die. And, the U.S.

Startup 266
article thumbnail

Successful Medical Device Company Commercialization

SoCal Tech Calendar

This event will present a brief case study for branding, grassroots capitalization, and launching of Tenex Health - Forbes® Magazine's Most Promising medical device company of 2011 - through seed, A, and B round investments totaling $19 million. A roundtable discussion will follow.

article thumbnail

How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

socalTECH

Phil Kelly: We''re an interactive, mobile magazine, which I think is probably the best way to describe it. We really started to study the current generation of smartphones and what people do with them. consolidating magazine mobile yapert interview kelly phil' Explain exactly what Yapert is all about? Thanks, and good luck!

Mobile 159
article thumbnail

Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. No one ever accused Mr. Gates of being a master programmer. I got hopelessly lost.”.

Tips 279