socalTECH

JULY 26, 2016

Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, Classmates.com and Musicmatch.

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Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

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socalTECH

OCTOBER 13, 2021

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. UNTU was based in New YOrk, and focused on healthcare digital media campaigns.

Media 113

Media Advertising Entertainment Acquisition 113

socalTECH

SEPTEMBER 9, 2014

Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. Lehr also has served at Breakpoint Digital and Muze.

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Demand Content Media Marketing 164

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Marketing Framework Social Media Media 127

Berkonomics

APRIL 28, 2022

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. And it’s all newer than classic marketing texts. More and more, this form of engagement will define your marketing success.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

JUNE 9, 2021

Irvine-basd marketing agency SmartBug Media said today that it has acquired Worth eCommerce, a digital marketing agency which provides email and SMS marketing campaign services to the e-commerce industry. According to SmartBug Media, it will continue to operate Worth eCommerce under its own name.

Media 113

Media Commerce Acquisition Email 113

socalTECH

FEBRUARY 7, 2017

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises.

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Media Marketing Web Design Web 100

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

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Custom Customer Marketing Social Media 172

socalTECH

OCTOBER 7, 2021

Santa Barbara-based performance marketing firm Mobile Focused Media says it has renamed itself Intelsio, and has added a new Chief Revenue Officer. The company said that Jesse Beal has been named Chief Revenue Officer, joining the company from Progrexion Marketing, where he was General Manager/SVP.

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socalTECH

OCTOBER 18, 2021

Los Angeles-based on-demand livestreaming and podcasting company LiveOne--which until recently was known as LiveXLive Media--says it has acquired Gramophone Media, a New York-based artist and brand development company. LiveOne says the acquisition is the sixth for the company.

Media 113

Media Social Media Acquisition Demand 113

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Social Media Framework Media Metrics 135

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

MAY 28, 2021

Los Angeles-based livestreaming and podcasting company LiveXLive Media announced this morning that it has acquired Gramaphone Media, an artist and brand development company which was founded and is led by Eshy Gazit. Financial details of the acquisition were not announced. The business will continue to be led by Gazit.

Media 113

Media Social Media Acquisition Los Angeles 113

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Social Media Media Marketing Metrics 96

socalTECH

MAY 25, 2021

Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. Whip Media is led by longtime technology executive Richard Rosenblatt, who is both founder and CEO of the company.

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Content Media Demand Los Angeles 113

L.A. Business Journal

SEPTEMBER 28, 2020

Sawtelle-based marketing consulting firm Hawke Media has partnered with the city of Los Angeles for the inaugural Ecommerce Week LA, a virtual event taking place from Sept. 28 to Oct.

Media 162

Media Conference Los Angeles Marketing 162

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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Marketing Invest Social Media SEM 114

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Social Media Media Marketing Advertising 230

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Why Would Shopify Expand into Affiliate Marketing? How Will Shopify Affiliate Marketing Work?

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Marketing Buzzfeed Guide Platform 179

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Everybody wins, and it spread quickly on social media.

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Custom Customer Marketing Social Media 168

socalTECH

FEBRUARY 20, 2020

Irvine-based SmartBug Media , a marketing agency which helps businesses with lead generation, has received a private equity investment from American Discovery Capital (ADC). According to SmartBug Media, the two have formed a strategic partnership, and will use the funding to accelerate its growth. READ MORE>>.

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Equity Media Invest Design 113

socalTECH

SEPTEMBER 7, 2011

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions.

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Social Media Media Marketing Los Angeles 206

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Startup Platform 126

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

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Social Media Tool Media Marketing 100

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Social Media Media Platform Custom 142

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

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Marketing Resource Advertising Social Media 266

socalTECH

JULY 3, 2017

Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media.

Media 208

Media .Net Equity Acquisition 208

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. “Videos are powerful — just imagine if marketers can send emails with talking human avatars instead of plain text.”

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Generative AI Marketing Artificial Inteligence Template 182

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JULY 17, 2020

Los Angeles-based Jukin Media , the viral- and user-generated content company, has promoted Lee Essner to the post of Co-CEO, the company said late Thursday. Essner--who has been President and Chief Operating Officer at the company since 2013, will share the CEO post with Jukin Media founder Jonathan Skogmo. READ MORE>>.

Media 113

Media Idealab Content Los Angeles 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t dumb it down for social media.

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Marketing Startup Social Media Technical Review 141

socalTECH

AUGUST 23, 2011

Irvine-based Specific Media is bolstering its marketing team for MySpace , the company announced today, and has appointed Al Dejewski as its new Senior Vice President of Global Marketing. Specific Media said Dejewski will head up marketing for MySpace, as well as the company's other consumer and business facing brands.

Media 171

Media Marketing Entertainment Acquisition 171

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. READ MORE>>.

Marketing 100

Marketing Netflix Media Los Angeles 100

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

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Social Media Media Metrics Satisfaction 127

socalTECH

JUNE 15, 2021

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters.

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Marketing Social Media Los Angeles Media 113