Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. It was especially influential in my mind in thinking about media. This was how companies who produced media became big before the Internet. Why is that?

Media 302

Media Netflix Content Hulu 302

socalTECH

JUNE 7, 2012

Ken Rutkowski , the well connected Los Angeles founder of networking group METal International and KenRadio , has a new platform for his musings on technology and media, on a new show on KFWB. KFWB NEWS TALK 980 said that it is launching Business Rockstars , hosted by Rutkowski, on Monday, June 18th, weekdays from 2:00 pm to 4:00 pm.

Platform 196

Platform Southern California Los Angeles News 196

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

APRIL 9, 2013

According to the firm, it is creating a collaboration platform for marketers and agencies, and will offer up a suite of marketing technology from a set of more than 12 partners. The firm said that so far, customers of its platform include American Express, Marriott, Verizon, and Toyota. READ MORE>>.

Marketing 178

Marketing Santa Monica Platform Content 178

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame. The Downside.

Social Media 274

Social Media Media Technical Review Software Review 274

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

JANUARY 31, 2017

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. Pricing on the new product was not announced.

Platform 100

Platform Media Hulu Content 100

socalTECH

OCTOBER 9, 2019

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

Metrics 140

Metrics Platform El Segundo Snapchat 140

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Vantage Media said the business was officially sold last week.

Media 173

Media Education Advertising Sales 173

socalTECH

SEPTEMBER 28, 2018

Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers.

Media 124

Media Product Marketing Santa Monica 124

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review !

Marketing 247

Marketing Newsletter Technical Review News 247

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. For me this was a simple market analysis.

SEM 357

SEM Content Platform Acquisition 357

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog. Social Media.

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Social Media Snapchat Media Blogging 240

TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. The list of new companies include: Brightly — an Oakland, Calif.-based Hardworkers — a Cambridge, Mass.-based

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

SEPTEMBER 5, 2013

Does the world need another, online streaming media service for movies and television? We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. As it turns out, as we thought about that, we started looking for partners to help us build a platform. Stay tuned there.

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Entertainment Netflix Marketing Content 197

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spent a long time recovering from that debacle. You need to be there.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

OCTOBER 6, 2017

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room.

Platform 100

Platform Marketing Content Entertainment 100

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

APRIL 30, 2013

However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls. Jennifer Noonan: Mobigirl Media is the only mobile ad network targeting girls. But the problem is, the current mobile ad market is what is called blind advertising.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

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Hollywood CTO Hire Social Media Platform 257

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together.

Platform 264

Platform Training Software Review Advertising 264

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. An ecommerce giant with huge clout in bricks-and-mortar store retail, too, Shopify can boast to having more than one million retailers using its platform. Why Would Shopify Expand into Affiliate Marketing? Considering Shopify?

Marketing 164

Marketing Buzzfeed Guide Platform 164

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. How big is this market? Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. That''s ridiculous.

Social Media 178

Social Media Media Startup Culver City 178

Both Sides of the Table

JULY 27, 2016

There is so much in the media about “The Internet of Things” that it has lost meaning and for many for some strange reason it became a short-hand for wearables. We’re essentially a data platform and envision others building applications to take advantage of this information. Density is simply the data & analytics platform.

Marketing 225

Marketing Course Startup Organization 225

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle. With over 77% of the U.S.

Social Media 98

Social Media Platform Media Customer 98

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. Media in an age of: low-cost capture from mobile devices. think Apple.

Startup 381

Startup Media Content Platform 381

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Unfortunately for the rest of media, it''s also allowed us to be honest with our audience, which they are not doing much at all.

Media 196

Media News Startup Technical Review 196

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. How China’s synthetic media startup Surreal nabs funding in 3 months.

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Generative AI Marketing Artificial Inteligence Template 182