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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 113
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DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 113
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DOMAINfest Global

SoCal Tech Calendar

DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.

SEM 113
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

He told me in some combinations of device / OS / network they are crashing 4 times per 100. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many adds came through organic SEO? In 6 months?

Metrics 346