OpenX Sets Marketing Head

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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OpenX Expands Video Exchange To Japan, APAC

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Pasadena-based advertising technology provider and ad exchange operator OpenX said last night that it has made an expansion to Japan and the Asia Pacific market, launching a new, programmatic video exchange to the region. According to OpenX, publishers and marketers in Japan and the APAC can now access its video inventory through its OpenX Exchange. OpenX said it opened up a new office in Japan earlier this year.

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OpenX Selected By Kiplinger

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Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. OpenX said that Kiplinger sees over 4.5 openx kiplinger programmatic advertising market marketplace publishing news

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OpenX Expands In Asia Pacific

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Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. OpenX also says it intends to ramp up its efforts in the region with increased headcount and expansion into additional markets, including Australia.

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OpenX Wins Major League Gaming

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Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. OpenX said that MLG has a reach of 20 million fans, and will use OpenX''s platform for all of its digital advertising inventory, including directly sold inventory, real-time-bidding (RTB), and ad networks.

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OpenX Launches Mobile Ad Product

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Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory. OpenX did not say which platforms the new software works on. openx mobile advertising programmatic

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OpenX Partners With Google On Exchange Bidding

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Los Angles-based programmatic advertising marketplace operator OpenX said on Thursday that it has partnered with Google , as a beta partner for Exchange Bidding (Fromerly EBDA). openx google exchange bidding market marketplace programmaticGoogle's Exchange Bidding is an effort by Google to counter Facebook's header bidding efforts , where Facebook had enabled buyers place bids on advertising inventory ahead of Google. READ MORE>>.

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Gradient X Snags Exec From OpenX

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Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

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OpenX Claims Growth In Private Ad Marketplace Effort

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Los Angeles-based online programmatic advertising marketplace operator OpenX said on Thursday that the business involving private marketplace or advertising, its "programmatic direct" business, grew by over 500 percent year-over-year. Actual dollar amounts were not announced by OpenX. OpenX only launched its programmatic direct program in January of 2016. OpenX said it added over 200 new publishers to the program in the last year.

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OpenX Adds Japanese Investor

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Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. OpenX announced the initial close of its Series E funding in January. openx japan online advertising exchange real time bidding venture capital dentsu cyber communications

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OpenX Partners For Mobile Targeting

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Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. openx online advertising mobile targeting real time bidding adtruth

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Interview with Tim Cadogan, OpenX

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One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market?

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OpenX Launches SDK For Mobile Video Ads

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Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. openx mobile advertising software developer android iphone video exchange

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OpenX Launches In Japan

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Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). OpenX said the new marketplace will provide online ad exchange services to publishers and advertisers in Japan.

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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers. openx online advertising venture capital investment market software

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OpenX Expands In EMEA

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Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. The company said it is making a "major expansion" into the European market. openx online advertising network software technology emea europeAccording to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

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OpenX Expands In Japan

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Los Angeles-based OpenX , the developer of ad serving technology, said late last night that it is launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications inc. According to the firms, under the terms of the exclusive partnership, cci will bring OpenX's global ad marketplace to Japanese publishers, advertisers, and agencies.

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OpenX Snags Chauhan As General Manager

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Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. OpenX is a provider of Internet advertising serving software and related services. openx rubicon project internet advertising executive chauhan network serving software

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OpenX Partners On Japanese Mobile Advertising

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Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. openx japan japanese advertising exchange real time

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OpenX Hits Profitability, Nears $100M In Annual Revenues

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Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. OpenX, which is headed by Tim Cadogan, said it served more than one trillion ad impressions during 2011. openx profits online advertising software

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OpenX, Microsoft In Advertising Technology Deal

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Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. OpenX said it it will become a preferred partner to publisher for enterprise ad serving, and will promote Microsoft's Content Ads monetization products, as part of a multi-year agreement. Tags: software publishing advertising microsoft openx

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OpenX Powers Samsung Mobile Ad Network

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Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. According to Samsung Electronics, it has launched a new, private advertising exchange specifically aimed at mobile phones, called the Samsung AdHub Market. The new advertising network will be powered by OpenX.

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OpenX Announces Customer Numbers

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Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising. According to OpenX, the new customers are using both its downloadable software, as well as a hosted version of its product.

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OpenX Launches Advertising Marketplace

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Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues. OpenX Technologies is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures.

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OpenX Teams With Orange On European Ad Marketplace

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Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers. Tags: openx orange france telecom market marketplace display advertising internet

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Velocify Names New Marketing VP

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Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

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Three SoCal Startups That Beat Snapchat To $100M In Revenues

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However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week. acquisition merger revenues steelhouse advertising openx market thrive snapchat

Building A Dream Team For Mobile Advertising, with Gradient X

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I came from OpenX, where I was head of engineering, before coming over to Gradient X. There are lots of players in this market, why you are different? Is that due to your prior experience in this market?

Rubicon's IPO Filing: Who's Next?

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Although the region has had a number of IPOs in the last year, most of them have been on the biotechnology and medical devices side, with a notable drought in IPOs from the high technology side of the market here--a big contrast to the huge debuts in Silicon Valley of such firms as Twitter and Facebook last year. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

Gradient X Exits Beta

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Baumgart was former Chief Strategy Officer at Adconion Direct; Mattern was co-founder and CTO at Rubicon Project; and Lum as head of engineering at OpenX. marketing programmatic beta advertising gradient gradientx

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Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

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Adform Sets Up Shop In LA

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Los Angeles is both a major market for online advertising, as well as a source of technology for the online advertising market; local online ad companies include such companies as Rubicon Project, OpenX, Nativo, Airpush, BlueCava, LeadBolt, SHIFT, and many, many others. European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States.

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Southern California Companies Have Healthy Showing In Deloitte Fast 500

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Among the highest ranked in the annual program was OpenX Software , based in Pasadena, which had a 44,075% five year growth rate, which was ranked at number 5 in the nation, based on its fiscal revenue growth rate from 2008 to 2012.

When Intent And Content Align, Online Ads Suck A Whole Lot Less

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During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

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It''s also home to many other prominent technology companies, including OpenX and NewEgg. billion and became Yahoo Search Marketing.