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CalAmp Sets Marketing Head


Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

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article thumbnail, Oracle Link On Data Sharing Deal

SoCal Tech Calendar

Santa Monica-based is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. READ MORE>>.

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How This Startup Kicked Oracle’s A$$


How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. It was the best marketing campaign ever. We spent 1.6M Euros on the lawsuit.

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SecureAuth Names Marketing VP


Irvine-based SecureAuth , which provides two-factor authentication software, hsa named Darin Pendergraft as its new Vice President of Marketing, the company said this week. Pendergraft was most recently at Oracle, and had also served at Quest Software (which is now part of Dell). READ MORE>>.

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Software Firm Boosts Market

L.A. Business Journal

Software giant Oracle increases footprint with record Santa Monica office deal.

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BlackLine Systems Hires Chief Marketing Officer


Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. The company is backed by private equity firm Silver Lake. READ MORE>>.

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Solarflare Bolsters Marketing Expertise


Irvine-based Solarflare is bolstering its marketing expertise, the company said this week, and has hired Scott Woolsey as Director of Brand Development.

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