socalTECH

JUNE 7, 2017

According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the yellowpages.com site.

SEO 133

SEO Organization Services Organic Search 133

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

AUGUST 4, 2020

Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac. Sharga also has been very involved in Southern California's technology organizations, and is past president of the Technology Council of Southern California.

Technology Council 124

Technology Council Southern California Marketing Organization 124

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

TechCrunch LA

JANUARY 19, 2020

The roughly 300,000 marchers that filled the streets of downtown Los Angeles for the third annual Women’s March received more than just an opportunity to hear from some of the state’s high powered politicians, they were also part of a new experiment from local March organizers in bringing technology into the movement.

Los Angeles 128

Los Angeles Organization Angel Technology 128

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). And then bit by bit, we grew the organization. What kind of clients are definitely not a good fit?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

MAY 15, 2018

The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive Market Ventures is the venture capital investment arm of Los Angeles-based organic grocery and products company Thrive Market , which has recently been making investments in companies related to its organic food and products.

Marketing 100

Marketing Product Organization Venture Capital 100

socalTECH

APRIL 9, 2015

San Diego-based Events.com --founded by one of the co-founders of The Active Network--is hoping to make it easier for event organizers and event goers better plan and find events, the company said this week. events.com eventscom event organizer software mobile activenetwork active network startup launch' READ MORE>>.

Organization 100

Organization Activity Social Media San Diego 100

socalTECH

JUNE 16, 2017

Los Angeles-based organic, membership-based food service Thrive Market has a big, new competitor in town-- Amazon.com --which just announced a gigantic, $13.7 Thrive Market has been called a "kindler, gentler" Amazon for organic food , and has been called the next Whole Foods , only online. READ MORE>>.

Acquisition 124

Acquisition Marketing Organization Los Angeles 124

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

Marketing 125

Marketing Tips Organization Ideas 125

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

SoCal Tech Calendar

JULY 16, 2010

Thursday, July 22, 2010 -- The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization. Does your marketing pass the so what test? Most marketers today realize they need to demonstrate their value and have established some way to measure something. See [link] (more).

Metrics 100

Metrics Organization Marketing Tool 100

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

DECEMBER 21, 2013

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. An example of a startup which used non-organic growth early and effectively was Microsoft.

Organization 97

Organization Competition Startup Acquisition 97

Startup Professionals Musings

JUNE 26, 2019

Other countries have similar exemptions for similar organizations. Even then, the business and leadership efforts to solicit and manage donations cost real money, and may be more difficult than the marketing and sales jobs of most startups. That means they need to grow organically, or find a philanthropist.

Organization 74

Organization Satisfaction Startup Class 74

Startup Professionals Musings

NOVEMBER 27, 2016

The challenge is finding and using qualified affordable support organizations for each stage. The most common support organization at this level is called a startup incubator or accelerator , and these exist in most countries, usually sponsored by a university, local government organization, or even local individuals.

Organization 93

Organization Startup Incubator Resource 93

socalTECH

MARCH 16, 2018

The founders of Los Angeles-based online grocery provider Thrive Market --Gunnar Lovelace, Nick Green and Sasha Siddhartha--announced this morning they have created a new, philanthropic effort called the Alliance for Good , which will provide philanthropic support to social enterprises, advocacy movements and organizations devoted to improving the (..)

Marketing 138

Marketing Organization Los Angeles Networking 138

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

MARCH 27, 2012

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. READ MORE>>.

Mogreet 228

Mogreet Sales Marketing Social Media 228

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together. Stakeholder power. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Both Sides of the Table

NOVEMBER 1, 2009

Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. But they went one step further.

Organization 280

Organization Customer Custom Tips 280

Startup Professionals Musings

NOVEMBER 3, 2014

When someone asks me for the best way to fund a startup, I always say bootstrap it, meaning fund it yourself and grow organically. Practice creative marketing. bootstrapping business entrepreneur investor organic growth' Despite all the focus you hear on external investors, over 90% of startups today are self-funded.

Organization 111

Organization Startup Summary Entrepreneur 111

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Don’t wait for innovation ideas from top management.

Marketing 117

Marketing IBM IBM Resource 117

SoCal Tech Calendar

JUNE 21, 2017

Thursday, June 22, 2017 -- Amplify Your Marketing Strategy with Engaging Content. For most people, the hardest part of running social media for their organization is coming up with something to post day after day. Speaker: Katie Wagner. See [link] (more)

Content 100

Content TCVN Marketing Social Media 100

socalTECH

MARCH 19, 2013

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Quanstrom joins the company from Sorenson Media, where he was Chief Operating Officer. READ MORE>>.

Marketing 153

Marketing Santa Monica Email Software Development 153

InfoChachkie

OCTOBER 20, 2011

Note: This is the fourth installment of an ongoing Guerilla Marketing series. Before it became a monolithic, multi-billion dollar organization, DoubleClick was a wily, nimble startup. Guerilla marketing is especially effective when the attention getting tactic underscores the company’s vision and value proposition.

Marketing 256

Marketing Media Examples Organization 256

InfoChachkie

AUGUST 26, 2013

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. It also facilitates determining your proper product and market fit before your startup is under a white-hot media spotlight.

Marketing 247

Marketing Entrepreneur Media Journal 247

socalTECH

FEBRUARY 23, 2016

Los Angeles-based health food and products retailer Thrive Market has just hit a $100M run rate, and now has 180,000 paid members, according to co-founder and co-CEO Nick Green. Thrive Market is backed by Greycroft Partners, Scripps Network, Powerplant Ventures, as well as over 200 angel investors. READ MORE>>.

Marketing 100

Marketing Commerce Los Angeles Conference 100

socalTECH

SEPTEMBER 4, 2018

Irvine-based Airthinx , a developer of air quality monitoring devices, is tackling the home market with new integration with Nest, Ecobee, and others, the company said this morning. The company had initially been marketing the device to the professional and enterprise market. READ MORE>>.

Marketing 100

Marketing Organization Develop Development 100

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. They present a convincing story that every entrepreneur has the same potential, but most get sidetracked and bogged down by their technology, competitors, and internal organization.

Marketing 123

Marketing Technical Review Custom Customer 123

socalTECH

MAY 10, 2016

Los Angeles-based inflight entertainment, wireless, and communications systems developer Global Eagle Entertainment is acquiring satellite communications services provider Emerging Markets Communications , the two said Monday, in a deal worth $550M in cash and stock. Global Eagle said it would pay $30M in cash plus 6.6 READ MORE>>.

Entertainment 100

Entertainment Marketing Los Angeles Organization 100

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

socalTECH

JUNE 16, 2017

Online e-commerce giant Amazon.com now owns roughly 40 grocery stores in Southern California, in what is the company's biggest foray into the grocery store market to date. Amazon and Whole Foods announced Friday that Amazon is acquiring the Whole Foods Market grocery store chain, in a $13.7 billion deal.

Southern California 100

Southern California West Los Angeles Marketing Commerce 100