SoCal CTO

OCTOBER 1, 2008

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150

SEM SEO West Los Angeles Case Study 150

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Do users buy or rent these?

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

JULY 14, 2010

.&# Sounds simple but in practice I promise you most organization fall into the latter trap. You have a marketing department with three people. They’re tasked with doing … marketing. To do the right activities you need to start with a top down assessment with what you’re trying to achieve with your marketing.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? Do you have a customer referral program?

Metrics 346

Metrics Startup SEO Customer 346