Remove Marketing Remove Outsource Remove Product Remove Sales
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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

This is the approach many startups take when they communicate their story to the market. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Thought not.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Tips 135
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Production.

Sales 102
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

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8 Signs Of A New Business Initiative And Not A Hobby

Startup Professionals Musings

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Marty Zwilling

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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Startup 154
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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

You need to have a technical genius on the team to get your startup product off the ground. Outsourcing your core competency does not work. The sales professional. A sales fanatic on the founder team helps to contain that risk. Outsourcing any of these critical roles is very expensive, and usually not very effective.