Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. The post Can You Build Your Business on Somebody Else’s Platform?

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GraphEffect Launches New Social Marketing, Collaboration Platform

socalTECH

Santa Monica-based GraphEffect has launched a new product effort today, saying it has launched SHIFT.com , a new platform which connects people across and within organizations. GraphEffect said its new platform also includes and API and connections into third party app provider, including Lettuce, Gradient X, HYFN, Kenshoo, and The Resumator. executive oauth lettuce collaboration marketing social grapheffect shift

AssetAvenue Launches Real Estate Crowdfunding Platform

socalTECH

realtymogul assetavenue market marketplace property realestate realtor estate real commercial finance crowdfund crowdfunded crowdfunding Los Angeles-based Asset Avenue has launched a new, crowdfunding site focused on commercial, real estate investments, the company said this week. According to the startup, its online marketplace lets potential real estate investors access to pre-vetted investment opportunities across the country.

Zugara Launches World’s 1st AR Ecommerce Platform Module

Tech Zulu Event

PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and counting), and the launch of “WSS For PrestaShop” marks the first time any ecommerce platform has offered an augmented reality (AR) module to its e-tailers.

Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

” And due to empowerment, the consumer too wants to be addressed as a unique individual – not ‘marketed to’as part of some mythical mass audience. Platform For Speed & Scalability. The new Fan Appz solution runs on the SAP HANA® platform.

Mogreet Launches MMS Ad Platform

socalTECH

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. mogreet advertising mobile marketing videoThe firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

socalTECH

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. rubicon project video advertising market marketplace

Tongal Names Chief Marketing Officer

socalTECH

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market.

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Appcelerator | The Mobile Developer Platform

Tech Zulu Event

For those companies looking to venture into the mobile space, there are multiple platforms in market to help accomplish the move. However not all those platforms can provide companies with all tools needed.

Spreeify Launches Social Ad Platform

socalTECH

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. Density is simply the data & analytics platform.

Brighter: More Than 75,000 Dentists Now On Platform

socalTECH

brighter jake weinbaum dental marketplace market medical lifescience insurance insurers health healthcareSanta Monica-based Brighter , the dental healthcare company led by startup veteran Jake Winebaum, said this morning that it now has almost 75,000 dentists on its marketplace. The company--which lets consumers shop for local dentists--says it has been working with health insurance carriers to integrate into its directory, which had initially been aimed at self paying dental patients.

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

The two have a long history in the subscription area, so we though tit would be intersting to hear from Quarterly's CEO, Zach Frechette and Science's co-founder, Mike Jones to hear more about how the two are hoping to work together to expand the use of influencer marketing in e-commerce.

Scientist.com Raises $24M for “Pharma Markets” that Outsource R&D

Xconomy

The company, which operates a network of online markets for outsourcing biomedical research services and supplies, has raised $24 million in a new round of venture funding.

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

It could be an augmented reality platform that takes people to new parts of their city, or a superb set of element-proof, Bluetooth speakers built for the outdoors. There are few market verticals where this mindset is more applicable than the world of sports technology.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. service software marketing media social appz fanappz

PromoJam Launches New Social Marketing Tool

socalTECH

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. The startup said its new Be Social platform allows marketers to create branded campaigns and promotions, providing ability to create and design campaigns without having to engage a graphics designer. tool software marketing social promojam

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s no secret – digital marketing is the big brand battleground for most companies. Digital marketing is a vast, vast world, and one remarkably short on silver-bullet solutions. Marketing costs, no matter what you’re doing.

GraphEffect Gets $2M For Facebook Marketing

socalTECH

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. grapheffect facebook marketing venture capital social networking media network

KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing. As part of the launch, the firm said it has hired Bryan Mullen as Chief Revenue Officer.

Esri Takes On Connected Car Market

socalTECH

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. Esri said its mapping and spatial analytics technology talks with Microsoft Cortana, and is providing enterprise GIS platform services in Azure to better understand driver behavior, predict road conditions to improve traffic flow, and share connected car sensor data to "smart cities".

TiTAN Platform Launches Into US Market

socalTECH

TiTAN Platform , a Chinese developer of "smart home" devices, says it has officially launched its U.S. TiTAN says its product provide a "highly-encrypted" content platform which lets content owners upload and provide their content to consumers through a secure marketplace, all tied into a "smart home" device in the living room. titan platform smarthome smart home contentproduct line, and set up its U.S. headquarters in Los Angeles.

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market.

BackAtYou.com Takes On Social Media Marketing

socalTECH

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions. backatyou startup sodahead social media marketing technology tools

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.

Morphlabs Takes On Amazon AWS With OpenStack Platform

socalTECH

Morphlabs , the developer of cloud-based infrastructure software, announced today that it has launched a new, Openstack-powered public cloud platform. The firm said the new software allows service providers to implement their own, public cloud software--and claims that it out-performs the giant in the market, Amazon Web Services.

3 Ways to Leverage Micro-Influencers and Grow Your Business

Tech.Co

Influencer Marketing Makes More Meaningful Connections. Unlike B2B, the B2C influencer marketing approach was adopted and integrated quite well. In fact, 55 percent of B2C companies have already integrated influencer marketing into their overall marketing strategy.