TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. do but for video production,” Xu said to TechCrunch, referring to two of the top AI content helpers of today.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

OCTOBER 18, 2012

Santa Monica-based GraphEffect has launched a new product effort today, saying it has launched SHIFT.com , a new platform which connects people across and within organizations. READ MORE>>.

Platform 174

Platform Marketing Santa Monica Organization 174

TechCrunch LA

FEBRUARY 13, 2019

Now the three men are finally ready to take the covers off of the labor of love they’ve been working on and launch Forge Platform , a new toolkit for distributed applications. “We wanted to pick a platform where the majority of developers are,” says Lorenz of the decision to work with Ethereum. ”

Platform 216

Platform Outsource Development Tool Startup 216

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What problem is your product trying to solve?

Develop 520

Develop Development Technical Review SEO 520

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. The key takeaway?

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Commerce Content Marketing Startup 211

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

JANUARY 31, 2017

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. Pricing on the new product was not announced. READ MORE>>.

Platform 100

Platform Media Hulu Content 100

socalTECH

AUGUST 3, 2020

Carlsbad-based MaxLinear said this morning that it has completed its acquisition of Intel's Home Gateway Platform Division. MaxLinear said it raised expectations due to "tranformative work-from-home market dynamics" as well as early adoption of a WiFi product. The two had announced the acquisition on April 6th. READ MORE>>.

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Platform Acquisition Marketing Product 113

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Examples Startup Customer 170

TechCrunch LA

OCTOBER 12, 2021

“I was underwhelmed by some of the apps, which were not premium products and had so many barriers to entry, like expensive bikes or hardware equipment. I saw a change to democratize fitness when I saw that no one was going after the mass market.”. In the past two years, the company released more than 78 products.

Platform 208

Platform Capital Funding Beachbody 208

socalTECH

SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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Acquisition Customer Custom Product 100

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. In other parts of the world, innovators often need to develop both the ultimate product or service, as well as the enabling infrastructure that underpins it.

Capital 138

Capital Marketing Ideas Venture Capital 138

Both Sides of the Table

JANUARY 3, 2016

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

Venture Capital 150

Venture Capital Platform Startup Resource 150

socalTECH

DECEMBER 10, 2019

Los Angeles-based MedAnswers , a venture-backed startup focused on fertility, is announcing this morning that it has launched a new product, which helps match users with fertility doctors and experts. The new matchign platform is free to end users. The startup was a part of the Illumina Accelerator. READ MORE>>.

Platform 100

Platform Tool Los Angeles Report 100

TechCrunch LA

DECEMBER 15, 2021

AvantStay — which has built a platform where it decorates and then lists properties owned by others for people to rent out for vacations or other short-term stays — has raised $160 million in a Series B round of funding. “It has always lagged hotels by a wide margin.

Platform 139

Platform Invest Los Angeles Funding 139

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

SEPTEMBER 21, 2018

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

Platform 94

Platform Equity Invest Technical Advisors 94

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. READ MORE>>. socialactive spreeify social networking advertising html5'

Platform 173

Platform Social Network Advertising Los Angeles 173

Startup Professionals Musings

JANUARY 16, 2022

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Design a product or service that you can sell. They are usually thinking only of costs required to get “in business,” rather than the total costs of marketing, scaling up, and going international.

Platform 118

Platform Snapchat Startup Course 118

TechCrunch LA

JANUARY 28, 2020

The new capital will help support the launch of Bev’s new ‘Made By Chicks’ media platform and podcast, which will be hosted by the Foster sisters in their first official partnership with any brand, according to a statement from the company. trillion, according to data provided by the company.

Product 146

Product Entrepreneur Platform Los Angeles 146

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

TechCrunch LA

JUNE 26, 2018

Aclima , a San Francisco-based company which builds Internet-connected air quality sensors and runs a software platform to analyze the extracted intel, has closed a $24 million Series A to grow the business including by expanding its headcount and securing more fleet partnerships to build out the reach and depth of its pollution maps.

Platform 224

Platform Google SaaS Los Angeles 224

socalTECH

FEBRUARY 10, 2014

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market. Broadcom said the new SOC is in production now. The new chipset supports Android KitKat, and also is pin-compatible with prior Broadcom chips. READ MORE>>.

Platform 138

Platform Mobile Pricing Help 138

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Your passion isn’t enough to create a market.

Technology 127

Technology Marketing Social Media Customer 127

socalTECH

APRIL 2, 2013

Well, the firm has transformed itself into Hello Society , a marketing agency for brands this morning, expanding out its offerings from just analytics tools to include a full suite of services around Pinterest. Pinterest is the popular visually-driven photo sharing site, which is geared around products and fashion. READ MORE>>.

Marketing 200

Marketing Incubator Tool Los Angeles 200

Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. This always means targeted marketing and special programs.

Marketing 125

Marketing Technical Review Startup Resource 125

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The company said the platform allows publishers to set up both public RTB marketplaces and programmatic premium private marketplaces for their inventory.

Mobile 138

Mobile Media Product Burbank 138

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 98

Social Media Platform Media Customer 98

Both Sides of the Table

APRIL 12, 2015

I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. We know and like many on the Twitter management team and product teams and recognize that their strategy has shifted and so must we.

Platform 150

Platform Course Customer Custom 150

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX did not say which platforms the new software works on. READ MORE>>.

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OpenX Mobile Product Advertising 100