Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. that generate buzz and drive purchasing decisions.

Social Media 100

Social Media Social Network Media Enterprise Forum 100

socalTECH

OCTOBER 29, 2008

Pasadena-based Central Desktop, a provider of on-demand project management and collaboration software, has rolled out new social networking features on its site. Central Desktop said the idea is to "deepen customer-to-customer" engagement within its platform.

Social Network 100

Social Network Networking Pasadena Tool 100

socalTECH

JUNE 23, 2010

The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. Brian McKelvey: We're building a virtual world, which attaches to Facebook, MySpace, Twitter, and all the social networks. Thanks for the interview. What's the idea behind Worlize?

Social Network 239

Social Network JavaScript Startup Platform 239

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

APRIL 12, 2013

Los Angeles-based FieldLevel , which operates an online social network aimed at coaches and sports recruiting, said Friday that it has rolled out new technology its says allows coaches to more easily identify student athletes, making it easier for teams to attract better talent.

Coach 223

Coach Social Network Examples Los Angeles 223

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. “We are doing what Jasper and Copy.ai

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

socalTECH

JULY 7, 2011

With the proliferation of social networks, communications clients and VoIP phone services, users often find they need to use multiple ways--Twitter, Facebook, phone, FAX, and more--to communicate with their contacts. You either need to rent space on someone else's telephony platform, or have your own. It's pretty comprehensive.

Social Network 259

Social Network Platform Networking Google 259

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves?

Develop 396

Develop Development Startup SEO 396

socalTECH

MARCH 21, 2012

Los Angeles-based PromoJam , a developer of enterprise, social marketing tools, has raised $1.2M According to the company, the new round will go towards growing its social marketing software, plus expansion of sales and marketing. in a Series A investment, the firm said today.

Social Network 183

Social Network Los Angeles Tool Software 183

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 285

Advertising Invest RSS CPC 285

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves?

Develop 385

Develop Development Startup SEO 385

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 257

Hollywood CTO Hire Social Media Platform 257

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. million seed to get the app out into the market.

Entertainment 224

Entertainment Social Media Social Network Media 224

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.

Social Network 65

Social Network Marketing Networking Social Media 65

Tech Zulu Event

OCTOBER 25, 2012

Inspired by the vast amounts of data from videos, photos, music, websites and blogs shared by the many friends and people they follow online and seeing how much time it takes to check all the content across many platforms, friends set out to come up with a solution and CHNL was born. Step 2 — connect your social networks to CHNL.

Social Network 104

Social Network Networking Content Web 104

socalTECH

MAY 9, 2013

Yekra says it is a digital entertainment distributor connected with an affiliate marketing system. Yekra says its system helps match content to viewers by genre, by digitally distributing entertainment through different web sites, blogs, social networks, and other destinations. READ MORE>>.

Platform 127

Platform Demand Entertainment Social Network 127

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

FEBRUARY 18, 2013

I called this trend “ Torso TV ” because the “head” of consumption (largest number of views) was dominated by platforms that had massive distribution (think TV stations, radio or retail outlets that sell CDs and DVDs. easy sharing (through social networks or platforms like YouTube). think Apple.

Startup 381

Startup Media Content Platform 381

socalTECH

AUGUST 25, 2010

Encino-based uSamp , the online survey and panel firm, said Wednesday that it is moving into the mobile market, and is adding mobile surveying to its platform. Tags: usamp united sample survey online panel mobile checkin foursquare gowalla facebook social networking places. READ MORE>>.

Mobile 150

Mobile Encino Sample Social Network 150

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

SoCal Tech Calendar

SEPTEMBER 16, 2011

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Social Media Week LA. See [link] (more)

Entertainment 100

Entertainment Case Study Marketing Social Media 100

socalTECH

FEBRUARY 1, 2010

We built a platform to manage multiple verticals, the first around nutrition and weight loss. But, the concept is that we can take the same platform, and extend it to other areas. We see the weight loss area as a huge market. It's a $58 billion market. We can leverage the social graph already in place. READ MORE>>.

Social Network 259

Social Network Tool Southern California Networking 259

Both Sides of the Table

AUGUST 2, 2009

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. Facebook. So why is this important for businesses?

Social Network 235

Social Network Writing Tool Startup 235

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

MARCH 29, 2012

We spoke with Matt and Amanda MacNaughton , the brother and sister team behind PromoJam, to hear more about the company's platform. Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace.

Social Media 217

Social Media Startup Platform Media 217

socalTECH

OCTOBER 13, 2011

Los Angeles-based GameFly , the online video game rental subscription service, said this morning that it has connected its online social network for gamers with its GameFly App for Android. The updated app is available on the Android Market. READ MORE>>.

Social Network 140

Social Network Los Angeles Activity Platform 140

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We built unique websites for each show.

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

socalTECH

APRIL 20, 2012

The firm said the firm will go to support building the largest, social casino game publisher on both social networks and mobile platforms. Los Angeles-based Playsino --which, until recently, was known as Titan Gaming--said Friday that it has raised $1.5M in a new funding round. READ MORE>>.

Southern California 154

Southern California Social Network Venture Capital Entertainment 154

Both Sides of the Table

AUGUST 22, 2011

Well marketed. It’s a market commentary, not a company commentary. I’ve spoken positively about their design simplicity, their UX flow and their marketing prowess. I love seeing non Silicon Valley markets boom as it broadens our country’s innovation hubs. Group messaging is still a feature.&#

Company 295

Company Companies Gogii Google 295

socalTECH

JUNE 30, 2011

Their view was that HTML5 would allow them to replace the notion of having to download a Facebook App into your phone or tablet, and release them from the idea that they have to have nine different apps on different platforms, and have to maintain all of them. It seems a logical market to exploit and to try and do something.

Activision 217

Activision Platform Startup Mobile 217

Both Sides of the Table

APRIL 21, 2010

This is the market that Wonga serves and they are killing it! Peer-to-peer lending service; started on FaceBook; claim to own 79% of the US peer lending market in March 2010 with a whopping $8,664,750. Big market. Increasing this is also migrating to social network messaging but email is still king. LendingClub.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Both Sides of the Table

MAY 21, 2011

They get marketed as such. Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? Why had it endured though market machinations and become this year’s darling IPO? Not improving your life or business. Not solving a real problem.

Startup 309

Startup Cloud Computing Venture Capital Marketing 309

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

Ideas 286

Ideas Advertising Google Technical Review 286